by John Beagle
Copywriting for search engines is one of the two most important aspects of search engine ranking and promotion. The other is linking.
Just like in regular reading, natural language is the key. If the keywords don't fit into logical sentences, then don't use them. Here's a tip: "Read your copy out loud. If it sounds stupid or redundant to you, it will sound stupid and redundant to your site visitor and to the smarter crawlers too."
Make sure your content is relevant and with the right keyword density.
This is the most effective method to get the attention of search engine crawlers.
The majority of search engines value optimized content with keyword-laden text. However, if you have too much keyword density, Google and others can consider this spam, and may penalize your site.
How much keyword density percentage is too much?
Sites have been banned because they were considered spammers when they exceeded 10 keywords for every 100 words of text. While there is no standard, but there is definitely a point where the search engines will consider too many keywords as a spam technique. Determining what constitutes as spam is where the trick lies.
Keep your web text as natural as possible.
Do not stuff keywords into the text. Make sure your sentence flows and is readable by humans.
Don't short change the readability of your text for the sake of search engines. Today, search engines depend on spelling. In the future, search engines will analyze your site for grammar too.