Wednesday, November 28, 2007

Spiders Never Sleep - Understanding Google Bots

Understanding Google SpidersEver wonder how Google knows what is on your website? Ever wonder how within minutes of making a new page Google often knows what you have done and your page shows up in a Google search?

Well that is something you might wonder if you do things right with your website. If you do things wrong, such as simply make a page of duplicate content, then the Google and it’s spiders might not be so interested in your site.

To read more about how Google crawls your site follow this link to our page entitled Why Spiders Never Sleep.

Monday, November 19, 2007

Campaign Central - Technology Rentals For Election 2008

Campaign Rentals NationwideAs the election season approaches campaign managers and news agencies alike are making plans for call centers, fund raising events, exit poling, and more.

The well coordinated campaign manager or news staff will definitely be taking advantage of Rentacomputer.com and their Technology Rentals for Campaigns and News Events.

A technology rental from Rentacomptuer.com can get the equipment your campaign or campaign event needs for a fraction of the cost of ownership and the Rentacomputer.com campaign rental service always comes with local delivery and pickup, making this a perfect match for the candidate or news crew on the go.

For more on how a computer rental, laptop rental, projector rental, kiosk rental, or even a staging rental can help you out this election season visit Rentacomputer.com and their page entitled Technology Rentals for National , State, and Local Campaigns.

A Campaign Rental Discussion Forum is also available at the Tech-Army.org.

To read the full story of how this project got started visit the Middletown Community Website and the story on "Middletown Technology Rental Firm Markets National Elections"

Tuesday, November 06, 2007

RSS For The Win

RSS Feeds For The WinEarlier this year something took place that could drastically alter the way the business community communicates with their customer base. For the rumored sum of $100 million dollars cash Google bought a company called FeedBurner.

If this news is new to you then let's back up a bit and start at the beginning and talk briefly about a little “gadget” that has been around since 1999 called an RSS feed. Although there are several possible and acceptable meanings to this acronym the most common is Really Simple Syndication. And to put a definition to the term an RSS feed is just another way to share data on the web.

The purpose of an RSS feed is to summarize, or possibly contain the entire content, of some news or information found on the web. This is often referred to as a web feed. A web feed can be anything that gets published on the web, be it from a blog, a website, a podcast, etc. Companies can take advantage of this new way to share data in several ways:

First an RSS feed allows even the smallest of companies to have the largest of audiences if they have good content to publish on the web.

Secondly the basic RSS service is free. Other than the time and effort to write the marketing material, the potential cost savings over traditional printed marketing materials is astronomical.

Thirdly RSS information is propogated around the world almost immediately and will reside on the web in perpetuity. These RSS feeds once distributed can also bring increased traffic to your website.

Finally as a reader of RSS feeds a company can stay on top of current market or technology trends. This could give the RSS user an edge over a competitor who might chose to wait for their market news from the slower but more traditional media outlets.

Many readers will not realize how far this technology has already come so here are a few things you should know:

An RSS reader now comes standard with all new copies of Windows Vista.

RSS headline animators that summarize and link to your latest stories can easily be placed on your website for no charge. These animators can display a scrolling list of recent news or articles you have posted and if clicked on can take the user directly to that source. (Click here for an example of a headline animator from a Computer Rental Blog)

Hundreds of millions of RSS feeds are indexed and distributed automatically every day by Google News.

RSS feeds can be automated with free software from FeedBurner or right from your blog on sites like Blogger.com.

If your company has not yet started using an RSS feed there is no better time than now.

Thursday, November 01, 2007

Google To Text Link Industry - Go Away

Google Slams Paid Text LinksWe could not let the week pass without a post on the biggest Google move in years. So if you have not already heard over the last two weeks Google has been scouring the net like an angel of death looking for sites with an abundance of paid links sitting on them. Once identified these unlucky sites have had their page rank reduced by as much as 3 “notches”.

These are not just link farms we are talking about but the biggest names on the internet. From financial sites, to newspapers, to Blogs, all have suffered the same fate. Once identified as being the host of paid links the die was cast and the result swift and certain.

The intent of all this appears to be that Google disapproves of the text link industry even as it exists in the most established and reputable of sites.

Some sources report Google wants all paid text links to use a nofollow command to prevent any rank from being passed to a site that is mealy trying to buy “Google Love”.

Others have alluded to a much more sinister scheme. As Google is heavy into the add business themselves this could be a move to punish those who do not use the Google service. This to me appears to be very dangerous ground for the once beloved internet giant. As it is certain that in the last week they have made more enemies than they have in the past 10 years and that combined with the hypocrisy of such a strategy could come back to haunt them.