Regardless of whom you are, or what you do, or even how old you are, online presence is becoming more and more of a necessity. If you are a business owner online presence is imperative. Social networking sites are the fastest way to reach a broad audience and with a little effort your networking pool will get larger and larger. Since the rage of Myspace and Facebook started a new study conducted by Pew Research shows that networking sites aren’t just for teenagers and college students.
According to the study, in February 2005, only 8 percent of adult Internet users claimed to use social networking sites, but that number has increased to 35 percent as of December 2008.
The Breakdown looks like this:
• 75 percent of 18 to 24 year olds use social networking sites
• 57 percent of 25 to 34 year olds are also using sites.
• As age increases, the percentage steadily decreases
• Still, 7 percent of adults 65 and older have accounts on social networking sites
• According to the study, 89 percent of adults who use social networking sites do so for the purpose of staying in touch.
As young social networkers get older they are going to keep up with the friends they have made all over the world so the amount of older adults involvement will increase. Not to mention the fact that new networking sites are popping up all over the place and some of them like TEE BEE DEE are aimed at the more mature adults who enjoy conversation and discussing issues.
Myspace is considered the realm of young teens and high school students, yet 50 percent of adults who subscribe to social networking sites are Myspace users while Facebook is for college students, 22 percent of adults are on Facebook,and LinkedIn is meant to cater to adults. However, , with only and 6 percent of adults are on LinkedIn however as other sites become known that will change. For now Myspace is still the hottest ticket.
There just isn’t a better way to get yourself out in the public eye and meet people and show people what you do and who you are. Social networking gives you the power of the rippled effect. For each friend you meet they have friends who are going to be curious about you and so on and so on. So don’t be afraid to hop on board.
Story by: Etha Walters