Everybody who uses the internet these days has definitely used a search engine. Whether it be Google, Yahoo, Ask Jeeves, or any other site, a search engine is the best and quickest way to find anything on the internet. And here is a list of the top 10 positive factors:
Keyword Use in Title Tag - this is placing the targeted search word or phrase in the title tag of of the web page's HTML header.
Keyword Use in Body Text - Using the targeted search term in the visible HTML of the text.
Anchor Text of Inbound Link - Helps peple know just exactly what your site is about.
Global Link Popularity of Site - The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity).
Age of Site - Not the date of the original registration of the domain, but rather the launch of indexable content seen by the search engines.
Link Popularity of the Site's Internal Link Structure - This refers to the number and importance of internal links pointing to the target page.
Topical Relevance of Inbound Links to Site - The subject-specific relationshib between the site/pages linking to the target page and the target keyword.
Link Popularity of Site in Topical Community - The link weight/authority of the target website amongst its topical peers in the online world.
Global Link Popularity of Linking Site - the popularity of the site in countries spanning the entire globe.
Topical Relationship of Linking Page - Important due to the fact that it helps with the ranking of other pages.
There you have it, the top 10 positive factors of Google's search engine. For more information on the topic go to www.seomoz.com