Since announcing his candidacy for governor of Ohio on June 1, John Kasich has made use of several popular social networking sites to get his message out to the people of Ohio. Besides taking advantage of mass emails that have become a common form of communication for campaigns, the Kasich campaign is also taking advantage of Facebook, Twitter and YouTube to get information out to as many people as possible, as fast as possible.
These new social media make it faster and easier for the campaign to get the message out to more voters than a regular email blast. By linking to their sites, to the campaign site and emails, it makes it easy for voters to find and sign up to receive updates, which are made much more frequently than emails are sent. Not only can they update their fans and followers more readily, the updates are more likely to be forwarded to others when comments are made, or with retweets, getting the message out to more people than a regular email.
Barack Obama has already shown us how a campaign can effectively use these types of social media to get their message out to as many people as possible and how effective it can be to get their message directly to the people. Kasich has become another politician that has taken notice of the advantages of using these social media in what is sure to become the norm for future political campaigns.