Saturday, February 06, 2010

Sun's CEO Resigns...via Twitter?

Sun CEO Resigns Via Twitter

Forget the fancy press releases and interviews with reporters, Twitter is apparently the new place to announce you're quitting your job. Well, that is if you're Sun Microsystems CEO Jonathan Schwartz (you probably shouldn't turn in your notice at your own job that way). On Thursday, February 4th, Schwartz, who I wouldn't exactly call a regular tweeter (his last posts were on January 28th, and October 15th and May 19th of last year), posted this on his Twitter feed:

"Today's my last day at Sun. I'll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many customers/CEO no more"

The tweet came just days after Oracle formally purchased Sun for a cool $7.4 billion and sent tech geeks into a frenzy. This unprecedented move is hardly the first news-making tweet. From regular old folks to the President of the United States, one 140-character phrase or sentence can have the media and the internet worlds talking for weeks.

Last year, when a U.S. Airways flight landed in the Hudson River, it was Twitter that broke the story. The plane took off from LaGuardia Airport at 3:25 PM ET and Janis Krums, a passenger on a ferry that was heading towards the crash, posted a picture of the scene on Twitpic at 3:36 PM ET. The New York Times began covering the crash at 3:48 PM ET. Other New York City residents posted about having seen the incident take place and the busy aftermath.

Barack Obama made news earlier this year when he became the first President of the United States to ever post a tweet. The President and First Lady Michelle Obama were visiting a Red Cross center in Washington D.C., following the earthquake in Haiti, when he pressed "submit" as a Red Cross worker was about to post about the couple's visit on the Red Cross official Twitter feed. As a matter of fact, Twitter became an important political tool during the 2008 election and these days, most Senators and members of Congress are using social media to communicate with their constituents.

Last year, astronaut Mike Massimino made the first tweets from space. Paula Abdul announced that she was leaving "American Idol" via Twitter. Professionals athletes were fined for tweeting about everything from coaches to cafeteria food, leading the NFL to prohibit all forms of social media within certain time periods before and after games.



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