Keeping up with a personal blog can be time-consuming. Often, school, work, families, and other daily activities get in the way. Then there is the issue of deciding what to write about. If you're keeping up a blog to promote your business, the task can become even more daunting. There is so much other stuff that seems to be so much more important and again, what do your potential and current customers want to read about? If you stick to certain topics, you may not update very often, and everybody knows a not-often-updated blog loses readers quickly. So, what do you do? First of all, don't stop blogging!! Here are a few reasons why you don't want to stop putting effort into keeping your blog up-to-date.
1. SEO - When search engines crawl sites, they are looking for those that are regularly updated with good content. The more you blog, the more search engines will see you as relevant and the higher up you'll move in the search engine's listings for the topics you're covering. You'll attract more readers and more traffic to your blog or company website. Also, the more you blog, the more content you add to you website and the more chances you have of a search engine finding you.
2. Personal Touch - When your company website has a blog, it gives it your entire company a friendlier outward appearance. Customers and potential customers will see that there really are human beings behind the scenes, working to meet their needs, and feel like someone actually cares about what's going on at your business.
3. Communication - In addition to that personal touch, your blog allows you to interact with customers and potential customers. Allowing comments gives your readers/customers the chance to get involved by asking questions or sharing their opinions. You can also respond to a customer in the event he or she has a question or some misguided information.
4. Competition - Does your competition have a blog? Do they provide their customers with the opportunity to interact with employees or have an outlet where they can prove how knowledgeable they are about the industry or their product? Using your blog to promote new products and services or taking the time to show that you are concerned with customer service may be the very thing that sends a potential customer to you verses your competition.
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