Saturday, January 22, 2011

adCenter aBsurdity



Recently Steve Jobs wrote his Thoughts on Flash where he basically called Flash a dying technology. Apple doesn't support Adobe Flash on the iPhone or iPad.  Its a war between Apple and Adobe. Adobe came out with an ad campaign against Apple. Adobe displayed in the ad ‘we (heart) Apple’. It further hit back with an ad campaign saying ‘What we don’t love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web’. Here is their We [heart] Choice ad campaign.

The Tech War is Bigger than Apple
There is a technology war out there and it isn't just Jobs against the world. There is Microsoft, Google, Research In Motion and others too. Who will prevail in the operating system war on the majority of your devices? (HP/Palm may some day be in the group)

Microsoft Using Bing in The OS War
Now Microsoft is engaging in war to make people use their operating system AND browser to access Microsoft adCenter. If you want to advertise with Bing, you must use our OS.

Ve Vill Force You To USE OUR TECHNOLOGY.... and you will like it.

Below is the error message I got when I tried using Google Chrome:



Here are the system requirements to place an ad on Bing. (How Absurd)

Microsoft Windows XP, Microsoft Windows 2000, or Microsoft Windows 98: Use with Microsoft Internet Explorer 6 or Mozilla Firefox 3.0 or later.
Microsoft Windows Vista or Microsoft Windows 7: Use with Windows Internet Explorer 8, Windows Internet Explorer 7, Mozilla Firefox 3.0 or later.

They go on to say that adCenter doesnt support Safari, theMac, Virtural PC or mobile phones. Here are their exact words:

Microsoft adCenter does not support Safari.
Microsoft adCenter does not support Mac or Virtual PC.
Microsoft adCenter is not supported on mobile phones.

Color me stupid but this isn't very forward thinking in my book. The don't even support their phone making spontaneous, on-th-go ad campaign adjustments impossible. Reducing accessibility to the Bing ad platform is not a good idea at all. While you're at it have iPhone support too.

Arrogance gets you Nowhere
Don't copy Steve Jobs' arrogance against his competition. I know Mr. Jobs is taking a medical leave and  wish him better health as soon as possible. In many ways Steve Jobs is a role model to me. It just happens that I don't agree with his method of 'dealing with those in conflict'. War may be hell, but the Art of War calls for keeping enemies closer. Dale Carnegie's advice to company executives is 'out the window' so to speak with Jobs. But that doesn't mean that Steve Ballmer, CEO of Microsoft, has to make the same mistakes. Microsoft has to buck-up and admit that there is a large user base out there with phones and start supporting more than just it's desktop operating system on its Bing Ad Platform, adCenter.

Freedom to Choose: The Market Always Decides
You can't beat your competition by forcing people to use your products. You can only win with better products as percieved by the marketplace. Sometimes in the short run, the market gets fooled by a product or service. But in the long run, consumers get it right. You have to win the markets heart, not beat-down your competition.  If you don't have a compelling reason why your product is better, then in the long run your product is dead. In the meantime open up your Bing adCenter access to all the devices piratical.

Apple, Google, Microsoft and RIMM -If there's not enough room for 4, who will be the first to die?
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*About Dale Carnegie
Dale Carnegies Book was first published in 1937. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated.



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