Monday, January 17, 2011

Configuring Feedburner for Best SEO Results

Feedburner is owned by Google. I like trying every Google tool because you never know what new cool tool you will find. One good find is Feedburner.  I burn my all blog feeds, including this blog.

Feedburner has many benefits. Its easy to use, it does a great job with my rss feed, it creates an email subscription, provides content distribution (called buzzboost), gives me several 'chicklet' options to use on my blog, has a social component which proides automatic links to Digg and Delicious, and auto Tweets my new content. All this for FREE. (Chicklet Example:  Subscribe in a reader)

Well its kind of free if you don't count page rank loss. John Lincoln makes this argument, "Why Feedburner is Killing Your SEO Strategy." John states,
"The issue with Feedburner is inherent in the name, thus, it burns (or alters) your RSS feed and channels it through a Google enhanced URL. Emphasis on “Google Enhanced URL.”"
Mr. Lincoln is concerned that link juice is being leached out to the feedburner domain, providing a net loss of page rank to Feedburner.  Even though your Feedburner link is 301 redirected, as Barry Schwarts reported. Some page rank is lost with a 301 redirect according to Matt Cutts, Websapm Team Head at Google in an interview by Eric Enge.

However the 301 redirect works well and the page rank is largely passed on to the target page when Feedburner Stats are turned off. The loss of page rank is minimal and not worth giving up the numerous the benefits of Feedburner if you have your feed setup correctly.  Here is how to configure Feedburner to work without default  Feedburner stats settings:

Credit: Pavel Israelsky: 1. Inside your feed go to “Analyze” –> “Configure Stats”
2. Uncheck “Item views” + “Item link clicks”
3. Click on “Save”
Pavel Israelsky

The above procedure concentrates your feed into one Feedburner URL which Google redirects to the homepage of your blog.

Feedburner on Twitter:!/feedburner
Feedburner API:
Outside applications and content management services, including popular blogging platforms, are already making use of this application programming interface (API) to help publishers promote feed stats in new and interesting ways. 

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