Sunday, March 06, 2011

Charlie Sheen with Record Twitter Followers

Charlie Sheen has been all over the news recently. His personal and professional life seems to quickly be going down the drain. His ex-wife has taken out a restraining order, Two and a Half Men was cancelled, and his two sons were taken away from him, but some interesting things have come out of all of Charlie’s troubles.

Charlie Sheen now holds the Guinness World Record title for the fastest Twitter user to reach one million followers. Sheen was able to do so in a little more than a day. According to the Los Angeles Times online, he was able to get one million followers in 25 hours and 17 minutes. Sheen signed up for his Twitter account on Tuesday, March 1, and as of Sunday, March 6 at 2:28 p.m., Sheen had 1,931,334 followers.

On Thursday, March 3, Sheen tweeted, "In all sincerity... Thank you Twitter community for the warm reception & the followers that helped get me to 1M in 24 hours!!! #teamsheen."

This record set by Sheen on Twitter follows another record that was set a little less than three weeks ago by Lil Wayne. The rapper set a Guinness World Record for the “Most Likes” on one single Facebook page in 24 hours, 588,243 likes in all.

"Guinness World Records is excited to continue expanding the number of social media records it holds and looks forward to new records emerging from the rapidly evolving world of social media," the organization said in a statement.

As I said previously, Sheen has been all over the news every time that you turn your TV on. Some are calling the interviews that have been plastered on the news hilarious, while others are saying they are slightly unsettling. From the interviews, Sheen has developed some catchphrases, which he has recently been capitalizing on through his Twitter account.

The most popular phrases that has come from his interviews have been “tiger blood” and “winning”. In his interview with NBC earlier last week, Sheen said that Alcoholics Anonymous was for "people that aren't special. People that don't have tiger blood, you know, Adonis DNA." Since then, Sheen has used the TigerBlood# hashtag on his Twitter account. This quickly drove it to the very top of Twitter’s trending topics not only in the United States but also the world.

In several of his interviews that he gave last week, Sheen was questioned about being a “winner.” Sheen was even asked if he was bi-polar. Of course he denied it, instead saying that he was “bi-winning.” On Sheen’s Twitter account, it says that he is an “unemployed winner.” Winning seems to be a theme of Sheen’s more than just his interviews and Twitter bio. Sheen went ahead and actually tweeted, "Face it folks, you just feel better when you say it. #WINNING."

All of this publicity and especially the recent tweeting seems like it’s really starting to pay off for Sheen. He just signed a celebrity endorsement deal on Twitter and Facebook with the ad network called Ad.ly. Ad.ly said that Sheen will be joining stars like Mariah Carey, Mandy Moore, Snoop Dog, and about 1,000 other celebrities that have signed social media endorsement contracts with the network. What Ad.ly really does is connect celebrities with certain brands that will pay them to send out posts or tweets via Facebook and Twitter. Celebrities can then earn anywhere from $200 to $25,000 per post.

"Endorsed tweets either includes #ad, #endorsed, or it is disclosed in the message that the celebrity is working with a certain brand," he said. Kim Kardashian, one of Ad.ly’s celebrity endorsers recently tweeted, "It's never too cold to show a little ankle...Check out @OldNavy and their super cute ankle jeans http://jol.ly/0rLI #ad," which was then re-tweeted 43 times. This is a great example of how Ad.ly works.

For now, everyone is fascinated with what Sheen will say next, but how long will that last? How long will it take before people are sick of all of the fuss surrounding Charlie and his long list of problems? I honestly don’t think it will last much longer, but we’ll just have to wait and see.

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