Thursday, May 19, 2011

Gaga Glamming Up FarmVille

On Tuesday, May 17 GagaVille, a Lady Gaga-themed version of the incredibly popular game FarmVille, was released. This special edition of FarmVille will be open to the public until May 26. Users will be able to "execute Gaga-themed quests" so that they can unlock songs from Lady Gaga’s upcoming album “Born This Way.”

Although Gaga’s album is not released until May 23, she wants her fans to have the opportunity to have first access to “Born This Way.” It was last week that Zynga announced that GagaVille would be coming into existence as a result of a marketing partnership between Lady Gaga and Clear Channel Radio.

"Radio has been Lady Gaga's virtual stage from the very beginning enabling fans to connect with her 24-7, and this is another extension of that stage," said Bob Pittman, chairman of Clear Channel's media and entertainment platforms, in a statement.

"We are deeply invested in working with both platform partners and record labels to promote new music in creative ways that reach fans wherever they are, and most of all, we're excited to partner with Zynga to give Lady Gaga fans who play FarmVille advance access to 'Born This Way', one of the most anticipated albums of the year," he continued.

Lady Gaga has been described by some as “hands on” when it comes to her marketing campaigns. She said, "I want to celebrate and share 'Born This Way' with my little monsters in a special way that's never been done before. Zynga has created a magical place in FarmVille where my fans can come play and be the first to listen to the album."

Gaga fans who buy $25 worth of FarmVille game credits from Best Buy will be able to download the entire “Born This Way” album for free.

So, what is the difference between GagaVille and the usual FarmVille? Well, GagaVille is very similar to FarmVille just with a lot more glamor. GagaVille offers new crops including Chrome Daisies, Electric Roses and Crystal. There are also new goods (Shiny Daisy Cake, Spark Rose Mead, Crystalmist Wine, Rose Flame Candles), market items (a Crystal Fountain, Gem Tree) and new quests. As users complete the different quests that they are given, they unlock free songs from Lady Gaga.

Now, these aren’t the only differences. Some of the animals in GagaVille have been glammed up as well. Sheep wear Gaga’s Fame Monster costume-inspired “two-story hats,” and a Purple Ponytail Horse is outfitted with a leather choker and bracelet.

"Lady Gaga is as passionate about her fans as we are about our players," Zynga's Raquel DiSabatino, director of entertainment and media, told the Associated Press. "This really was a great meeting of the minds to create an innovative and playful experience for those folks."

If you are a Gaga fan, than GagaVille will be loads of fun for you. If you’ve got some extra time to spend on fun and games, you should definitely check out the Gaga version of FarmVille.

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