Thursday, November 17, 2011

Social Media's Favorite Beer? Guinness

Guinness BeerI feel like social media sites and beer go together like Dick Cheney and an accidental gun shot wound to the face. In a recent study, social media users were very positive about popular beer brands on social media over the past 12 months with Irish brand Guinness gathering the most praise from users according to a new social media analytics report from Amplicate.

Amplicate's report discovered that 77% of all opinions on social media sites about popular beer brands, which included Heineken and Budweiser, were positive. In addition to that, social media users were also generally very positive about all the major beer brands with the only brand receiving any significant negative feedback being Budweiser, which ranked as the least liked popular beer brand over the past 12 months with only 31% of opinions expressing a negative view of America's predominant beer brewer.

On the other hand, Guinness was the most loved beer of them all with 82% of opinions about the dark brew expressing enthusiasm for the beer. In addition to that, social media users made a positive association between Ireland, pubs and Guinness that led to an onslaught of positive comments for the world-famous Guinness.

What isn't surprising is that nothing got social media users talking positively about beer more than the marketing of the beer companies themselves. Social media users loved discussing marketing efforts and commercials from the brewers themselves on social media networks, according to Amplicate.

Amplicate's new report is a part of its new social analytics reports service. Amplicate offers in-depth social media analytics reports on everything you could possibly imagine, as this study on popular beer confirms. These reports explain what people are saying about a topic, when and where they are saying it and why.

Source: Market Watch - Social Media Users Love Beer, Really Love Guinness, According to Amplicate

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John Beagle said...

I would have to say if I'm traveling abroad, especially the British Isles, Guinnes would be my top choice too.

But here in the states I'm a bit stuck on Yuengling.

Bob W. said...

One day I will have to go to Ireland and the Guiness brewery in Dublin. It's on my bucket list. No better beer anywhere.