Friday, November 16, 2012

Netanyahu Turns to Twitter #Hamas


Hostilities between Israel and Hamas are being shared via Twitter. Above is a tweet from the Prime Minister of Israel, Benjamin Netanyahu showing a baby hurt by a hamas missle. He tweeted: 

I saw today a picture of a bleeding Israeli baby. deliberately targets our children 

Other current noteworthy tweets with #Hamas

We are going to continue hitting  hard and we will continue to strike hard at the missiles targeted at Central and Southern Israel


Senate passes resolution condoning 's strikes on  by 


We are going to continue hitting  hard and we will continue to strike hard at the missiles targeted at Central and Southern Israel


 started bombarding Israel knowing full well it will devastate Gazan civilians. A breathtaking act of irresponsibility.



Wednesday, October 10, 2012

Facebook set to Charge Businesses for Offers Service

By James Kenny

Facebook To Charge Businesses For Offers Service
Facebook, the world's largest social media giant, has announced that they will soon begin to charge businesses that want to take advantage of their "Offers" service. This service is one that Facebook introduced in early 2012, which allows people to receive deals from businesses, such as coupons, that can be used at their locations. From the beginning this has been a free service that many businesses have taken advantage of. Facebook, however, has decided that it is now set to charge $5 on ads that will be used to promote "Offers" in order for businesses to be able to use the service.

Facebook has decided to make this move, in particular, because of the increasing pressure that has been put on them since they went public on May 17, 2012. With stock prices continually dropping, a loss of 40% in stock value since they went public, Facebook is looking for new ways to increase its revenue. Facebook has not been able to turn its massive reach into increased profits yet, mainly because businesses have been using the "free" tools it has offered to advertise.

While the effect of having to now pay to use the "Offers" service is sure to drive some businesses away, there are some benefits that may come along with the revamped service. Facebook's director of product management for advertising and pages, Gokul Rajaram, made a statement regarding the revamped service. "In the past, some Facebook Offers have not been relevant to all users, partly because some people saw deals in their News Feeds from merchants located far away from where they live; the requirement to pay for related ads will focus merchants on who and where they want the offer to reach". Facebook will also finally allow "online-only" businesses to use their "Offers" service. This has traditionally been reserved for businesses with a physical location, but the fact that it is now expanded to online businesses shows Facebook's desire to grow in this sector.

Whether or not businesses will quit using the service because it is no longer free, or whether they will embrace it because of the increased reach of their offers remains to be seen. One thing for certain is that Facebook is hoping this branch of their business will grow, and that business will not only reach their customers more effectively, but increase their profits as well.

Source - http://reut.rs/SQJeCh

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Wednesday, August 01, 2012

Does Twitter's Safety Team Censor Free Speech?


Did you know Twitter has a Trust and Safety Team?

Apparently neither did Journalist Guy Adams who had his account suspended for a violation that turned to to be a NON-violation after all, essentially limiting Mr. Adams' right to free speech on their platform. This also limited access to Mr. Adams' Twitter stream, where he obtains news and information necessary to do his job as a journalist.

The good news.... Once Twitter realized its mistake, they re-activated Guy Adams' account. Problem solved, right? Wrong.

It's disturbing that Twitter and its legal counsel advised NBC that they should file a complaint so that Twitter could then act on it by banning journalist Adams. That's not right, Twitter should declare itself neutral to all things political/corporate. By suspending accounts willy nilly, Twitter is engaged in the ugly world of limiting free speech and choosing up political sides.

Spike Lee didn't get banned for tweeting the home address of Zimmerman in the shooting of Trayvon Martin, yet a well known journalist was banned for tweeting a widely available company email address.

Clearly Spike Lee violated Twitter's privacy policy and Guy Adams did not.

Spike Lee advances the Main Stream Media Agenda and Guy Adams tweets against one of the biggest MSM entities, NBC.

Is there a double standard? Is Twitter choosing sides on issues? If so, this is something that can destroy the Free Speech Platform that Twitter has been recognized for worldwide.

Some damage has been done. There has been a huge backlash against Twitter's heavy-handedness.

Yesterday Washington Times reporter Jim Picht wondered if free speech was now a myth with Twitter in a piece he titled: 

Twitter's Olympic-NBC fail and the myth of free speech.


In that article Picht writes, "Twitter seems unprepared for the firestorm it ignited. A company that has helped define social media seems not to have understood the power of social media. On the other hand, users of social media themselves seem to misunderstand what they’re using."

If Twitter is going to control who is allowed to post based on politics then Twitter should make their users aware of that so they may make an informed decision regarding the use of that platform.

As for now... Twitter is the forum to complain about ....Twitter. Use hashtag #NBCFail and happy tweeting, my friends.

Friday, July 13, 2012

How to Rank #1 on Google



This video was played at SMX Advanced in Seattle this June much to the crowd's amusement. I hope you enjoyed it as much as we did.

Monday, June 25, 2012

Webspam Alive And Well Despite Google Panda

With all the talk this year of Google Panda, and "improving the user experience", I just wanted to share a quick search result from last Friday.

A co-worker was closing an order with a customer from overseas. The customer will be in New York in a few days and they're looking to rent a video wall for their trade show booth. Everything looks legitimate, the customer, the venue, the dates, etc. But the credit card they charged the order on was from an overseas bank.

Remembering I had once been warned about oversees credit cards, I decided to Google the concept of "can I trust an overseas mastercard ?" and see what, if anything, might be helpful to pass on to my co-worker.

Below are the top two totally worthless search results from Google: (Click for entire Google page)

Hey Google! We are worried about getting paid! Not getting .... ! 

And the search results from Bing:  (Click for entire Bing page)
At least Bing understands we are asking a quesion about credit card use.

As you can see by the drastically different results, Bing understood the nature of the question. That it's about a credit card, it's about trust, it's about being abroad. Then Bing tried to return what it believed were the most relevant results in their attempt to help my co-worker with his problem. Google, on the other hand, returned a screen full of webspam that answers another problem entirely. 

So despite all the talk from Google proclaiming that low quality links will not be counted, it appears that when Google does not fully understand your question, they do still count for something. And having the very first Google result come with the warning "This site may be compromised", does somehow make all that talk,  seem all the more ironic. 

Sunday, April 29, 2012

Snitching is the Last Step in the Negative SEO Process

Rand Fiskin and Aaron Wall are SEO Industry Titans. Their properties include SEO Moz and SEO Book. I highly recommend the products from both of these gentlemen, we buy from them both.

Rand Fiskin believes that most websites can't be hurt by bad links and besides you should be reporting those bad boys to Google anyway. Aaron Wall disagrees with Rand. Aaron believes that not only can you be hurt by Negative SEO, but no thanks to Google, it could lead to suicide.

The jury is still out on Negative SEO, but in order for negative seo to work there has to be a way for Google to find out sooner rather than later about those bad links. Its good news for the Negative SEOers that a Google spam reporting tool is available.

Snitching is the Last Step in the Negative SEO Process
"After building a base of horrible backlinks whose sole intention is to put your competitor in 'bad neighborhoods', report those links to Google. Rinse, repeat for all websites above yours." - Advice from a Black Hat SEO.


I don't think Google should have a campaign of asking you to turn in your parents, friends and especially your enemies for spam.


Search Engines Should Determine Spam with People and Automation not Snitches
How often have we seen poor quality websites come from out of nowhere because they bought thousands of 'good' links. Now people are buying 'spam' links to hurt their competition with Google penalties.

The post-Penguin reporting tool is giving black hats another tool in their arsenal.

Another knife in the back of the competition? Does this not go against the 'Don't be evil' Google slogan?

Very few people in the world know anything about reporting spam.  SEO's do. And now thanks to promoting snitching by Google, the evil newbies do too.

No one else is going to report spam, just the good, the grey and the bad. But mostly the bad. Google needs to fix this by not being reliant of those whose intent is to do evil.

How do you separate the good spam reports from the evil ones? What angel at Google will handle these reports and pass judgement on the target from an anonymous tipper? How can a system of humans be kept away from corruption when millions, perhaps billions of value are at stake?

I would like to see Google minimize talk about spam reporting and maximize communication through webmaster tools. If you suppose a back link is SPAM, tell us through webmaster tools. Any white hat webmaster would take a serious look at the link and do something about it or defend the link.



Thursday, March 29, 2012

Twitter Bug Is Unfollowing Followers

Just yesterday I went to look at one of my best friend's Twitter pages, only to find that it was saying that I wasn’t following her and her account was protected so I couldn’t see her tweets. Initially, I was offended to think that she might have dropped me from her following list; however, I have since found out that there is a “follow bug” that is currently plaguing Twitter.

The bug was first reported by TechCrunch. They stated that the glitch was causing some Twitter accounts to randomly unfollow some users for absolutely no reason.

"This is a bug, and our team is working to fix it," a Twitter spokesperson said.
Twitter also left a note on its support page: "Bug alert: A person you've recently followed shows in your following tab, but appears with a follow icon so it looks like you're not following them, as shown in the image below. Visit their profile if you'd like to confirm you're following them. Engineers are working to resolve the issues listed above. Thanks for your patience!"

Jeremiah Owyang, a technology industry analyst for TechCrunch, wrote an article saying, “I wonder how many businesses, personal, and casual relationships are strained by the bug haphazardly unfollowing. It causes us to give pause and question the stability of the Twitter infrastructure, usage of my personal data and social network, and what important messages I may have missed from my trusted Twitter network.”

Hopefully, Twitter will have this bug fixed soon. I’m finding it slightly annoying and inconvenient, and I simply want to know that Twitter is reliable once again and won’t have issues like this in the future.

Sources: The Telegraph - Twitter admits 'unfollowing bug' and PCMag - Twitter Admits Follow Bug, Says Fix Is Coming

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Wednesday, March 28, 2012

Facebook Password Amendment Doesn't Pass in the House


On Wednesday, March 28 the amendment that was written to ban employers from asking for their current and prospective employees' personal passwords was voted down by the House of Representatives.

This is an issue that has been popping up a lot recently. Employers have been asking employees and interviewees for their Facebook and email passwords as a condition to keep or get a new job. This is a violation of Facebook’s privacy policy and just seems inappropriate in general.

The amendment that was written concerning these issues says "that you cannot demand, as a condition of employment, that somebody reveal a confidential password to their Facebook, to their Flickr, to their Twitter, whatever their account may be," stated the author of the amendment, Democratic Colorado Representative Ed Perlmutter, during his floor speech on Wednesday.

The amendment had been added to a large FCC reform package; however, it was voted down Wednesday afternoon by a vote of 236 to 185. Parties stuck together for the most part, with 183 Democrats voting for the amendment and 234 Republicans voting against it.

On Wednesday Fred Wolens, Facebook’s public policy manager, made a public statement because "there were a lot of questions and implications that I'm not sure employers were considering when engaging in these practices."

One thing that Wolens mentioned was that when employers are accessing the accounts of their current and prospective employees, they aren’t just getting to see the employee's or interviewee's information, they are also getting access to the information of all of their friends.

"You're very fundamentally breaking the privacy of not just [your employee] but their friends," Wolens said.

There are also liability issues that Wolens talked about. A person’s Facebook profile could have information about things like a disability or a pregnancy. These are things that have the potential to lead to employee discrimination suits.

"We give users control [over their information], and when you give away your password, it fundamentally changes your relationship with Facebook," Wolens said. "Employers would not ask people for their email passwords or bank account statement, and I think the implications are very similar, if not the same, to peoples' Facebook passwords."

As of right now, this issue has obviously not been settled. According to TechCrunch, Republicans simply were not convinced that the amendment was truly necessary; however, they did make sure to say that they would in fact be open to discussing the issue if it was separate legislation.

Source: PCMag - House Votes Against Facebook Password Amendment

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Eric Ward Selling Ads for Text Link Ads?



Does anyone else see the irony in the Text Link Ad above Eric Ward's post titled, "Dark Side of the Links: It’s All Fun & Games ‘Til Google Catches On".

From the article, Mr. Ward states, "Link marketing must be viewed more as a PR function and less of an SEO function. Links for the sake of manipulated rank is a fool's game."  The ad above Mr. Ward's post glares at the reader with a contradiction from Text Link Ads declaring that "Links are SEO fuel."

Mr. Ward goes on to say that he has seen tactics such as link buying 'blow up," and "The search engines make it pretty clear what they consider to be violations of quality guidelines."

Subliminal message... Oh and if you want some SEO link fuel, click on my ad.

I know I can't blame Mr. Ward, he probably doesn't have control over which ads are sold on Search Engine Watch.  But I can blame SEW for promoting something that is clearly not what Mr. Cutts and Google want to see promoted. At last check SEW had a PR7.

Will it last, or will selling ads for companies selling links cause SEW to be damaged by future Panda updates?
No one really knows for sure, until one day when you find out and its too late.

Full Disclosure: Xponex does not sell ads to companies engaged in selling links. We don't sell liinks, we don't buy links. We get links the old fashioned way, we earn them.*

We practice what Eric Ward preaches. We will always remain on the light side because we are in it for the long run.

*Reference: Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman. This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery, but also because of the profound message it carried: “How do they make money? The old-fashioned way…they earn it.”

Monday, March 26, 2012

Twitter Celebrates Its Birthday


On Wednesday, March 21 it was Twitter’s birthday. The micro-blogging site has just turned six years old, and a mere six years after its birth, Twitter announced on its blog that it now has more than 140 million users.

The blog also made sure to mention that the site sees more than 340 million tweets per day, which is more than 1 billion tweets in only three days.

It was on March 21, 2006 that Twitter’s founder Jack Dorsey posted the very first tweet on the site. He wrote, “Just setting up my twttr.”

During this early point in Twitter’s life, it wasn’t a whole lot more than a vision of Dorsey’s. Twitter was first conceptualized on a piece of notebook paper, but since then, the site has exploded and become one of the most popular social media sites around.

“When @jack first sketched out his notion in March 2006, no one could have predicted the trajectory of this new communication tool. Now it seems that there are as many ways to express yourself in 140 characters as there are people doing it,” the blog post said.

"Without you, of course, there wouldn't be a Twitter," it continued. "We mark our sixth birthday with you in mind, and celebrate your myriad ways of engaging, enjoying, and emoting on our platform."

“I'm happy this idea has taken root; I hope it thrives,” Dorsey said.

Back in January, Twitter’s CEO Dick Costolo discussed how the company plans to stick around for the long haul and doesn’t currently have any plans of going public.

"We are going to be really patient about the way we build the business," he said. "We are trying to build a decades-long, lasting business."

Sources: PCMag - Twitter Turns Six With 140 Million Active Users and Twitter Blog - Twitter turns six


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Friday, March 23, 2012

Facebook Responds to Employers Asking for Account Passwords


Recently is was reported that there were a number of employers who were asking employees or individuals that they were interviewing for their Facebook passwords in order to have complete access to their profile. Since that report, Facebook has responded with its opinion about the situation.

In a blog post Erin Egan, Facebook’s chief privacy officer, said, "This practice undermines the privacy expectations and the security of both the user and the user's friends. It also potentially exposes the employer who seeks this access to unanticipated legal liability."

“As a user, you shouldn’t be forced to share your private information and communications just to get a job,” she continued. “We don’t think employers should be asking prospective employees to provide their passwords because we don’t think it’s the right thing to do. “

Facebook has made sure to point out the fact that sharing your password with someone is technically violating the Facebook Statement of Rights and Responsibilities. When registering for a Facebook account, users agree to the account security statement that states, “you will not share your password… let anyone else access your account, or do anything that might jeopardize the security of your account."

The American Civil Liberties Union (ACLU) also criticizes this practice that employers have been using. A blog post written by the union’s attorney Catherine Crump said, “It's an invasion of privacy for private employers to insist on looking at people's private Facebook pages as a condition of employment or consideration in an application process. People are entitled to private lives. You'd be appalled if your employer insisted on opening up your postal mail to see if there was anything of interest inside. It's equally out of bounds for an employer to go on a fishing expedition through a person's private social media account."

There has been legislation that has been proposed in Maryland and Illinois to ban employers from asking employees and interviewees for their Facebook passwords. Also, Senator Richard Blumenthal, a Democrat from Connecticut, said on Wednesday that he is currently writing a federal bill that would completely ban the practice.

Egan ended the blog post saying, “Facebook takes your privacy seriously. We’ll take action to protect the privacy and security of our users, whether by engaging policymakers or, where appropriate, by initiating legal action, including shutting down applications that abuse their privileges. While we will continue to do our part, it is important that everyone on Facebook understands they have a right to keep their password to themselves, and we will do our best to protect that right.”

Sources: PCMag - Facebook Condemns Those Requesting Passwords of Interviewees, Employees, ACLU - Your Facebook Password Should Be None of Your Boss’ Business and Facebook - Protecting Your Passwords and Your Privacy


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Wednesday, March 21, 2012

"Pretty Little Liars" Season 2 Finale is Most Popular Social Media Topic in the History of Television

Pretty Little LiarsThe season 2 finale of ABC Family's Pretty Little Liars, titled "Unmasked", generated the most buzz on the social media channels of any regularly scheduled series in the history of television...ever! The initial showing became one of the biggest hours ever on Twitter with fans tweeting an astonishing 654,000 times during the first airing of the episode, which averages out to about 32,000 tweets per minute. Over the course of the entire day, 1.6 million tweets were sent by as many as 667,000 different users.

During the show on Monday night, there were seven different topics trending with regards to the series: "Pretty Little Liars", Pretty Little Liars in 10", "If Mona", "Spencer and Toby", "Dr. Sullivan", "Mona" and "ADay".

According to founder of TweetReach Jenn Deering Davis, "We've been tracking tweets about television shows and events for several years, and this is one of the biggest hours of TV on Twitter we've ever seen. Pretty Little Liars is consistently among the most active shows we track, and Monday night's finale eclipsed the show's previous high of 289,000 tweets during the one show."

If you are unfamiliar with the show, the premise is simple. The story follows a murder mystery involving four estranged best friends, all of whom are on a mission to discover the killer of another friend, Allison. During their hunt, the group is tormented by text messages from an anonymous sender who goes by "A". After two full seasons, the identity of "A" was finally revealed, obviously making it the most watched episode yet.

The four main stars of the show, Ashley Benson, Lucy Hale, Shay Mitchell and Troian Bellisario, are all avid tweeters and all have extensive followings on the site. In addition to that, Pretty Little Liars is the number one telecast for females aged 12 to 34 during its airtime as well as the number one scripted cable show in 2012 thus far for the same demographic. And if there is one thing that females aged 12 to 34 love to do, it's tweet.

Source: 'Pretty Little Liars' Finale Receives Most Social Media Buzz in TV History

Monday, March 12, 2012

Gowalla Announces That It's Shutting Down


The location-based social network Gowalla announced on its homepage that it will be shutting down.

TheNextWeb was the first site to report the news. According to TheNextWeb, Gowalla’s message said, “Thank you for going out with Gowalla. It was a pleasure to journey with you around the world. Download your check-ins, photos, and lists here soon."

Gowalla never was able to beat out Foursquare, a very similar service. Finally, after several months of rumors, Gowalla was acquired by Facebook back in December. After it was acquired, Josh Williams, the co-founder of Gowalla, wrote a blog post saying that Gowalla would be “winding down” sometime in January.

The deal between Gowalla and Facebook first became a possibility when co-founders Williams and Scott Raymond went to Facebook’s f8 developer conference in San Francisco.

Williams wrote, “We were blown away by Facebook's new developments. A few weeks later Facebook called, and it became clear that the way for our team to have the biggest impact was to work together. So we're excited to announce that we'll be making the journey to California to join Facebook."

In January, Williams, Raymond and the entire Gowalla team moved to the Facebook headquarters to join their social network design and engineering team.

For those who used Gowalla, it’s good to know that the Facebook acquisition did not include the attainment of user data. This means that Gowalla users that forgot to delete their information before the acquisition don’t have to be concerned that Facebook might be tracking their previous check-ins or any other information that they might have entered on the site.

Gowalla was a pretty successful company, so it will be very interesting to see what their team can do when working with Facebook’s team.

Sources: TheNextWeb - Well that's that. Gowalla shuts down. and PCMag - Gowalla Shuts Down Following Facebook Acquisition

Wednesday, March 07, 2012

Employers Asking For Facebook Password


When posting things on your Facebook page, it is important to use discretion and keep certain things private. I think that most people know this. However, how would you feel if your employer were to have complete access to everything on your page?

According to a report released by the Guardian, it seems as though some employers are asking their employees for the email address and password to their Facebook account so that they can have full access to it. It also seems as though this practice is being utilized by some government agencies, colleges and job candidates.

The American Civil Liberties Union (ACLU) first caught the Maryland Department of Corrections (DOC) partaking in these invasive practices. They were asking applicants to log-in to their profiles and show them private messages, pictures, wall posts and other things. Such a practice is called “shoulder surfing,” and although applicants were voluntarily showing the Maryland DOC their information, the ACLU said that it is a major violation of user privacy.

According to the Guardian, the DOC was not only asking applicants for their information. Robert Collins said that they asked for his email and Facebook passwords, even though he had been working for the DOC for years.

"Here I am, a U.S. citizen who hasn't broken any laws, who hasn't committed any crimes, and here I am having a prospective – well, not prospective in my case – an employer, looking at my personal communications, my personal posts, my personal identifiable information," Collins said. "It is an absolute and total invasion and total overreach on their part."

The Guardian also made sure to note that for a user to share their password with someone is actually a violation of the terms that Facebook lays out. Upon registering for a Facebook account, you agree that "you will not share your password… let anyone else access your account, or do anything that might jeopardize the security of your account."

Facebook spokesman Frederic Wolens said, "Under our terms, only the holder of the email address and password is considered the Facebook account owner. We also prohibit anyone from soliciting the login information or accessing an account belonging to someone else."

I know that I would be shocked if an employer asked me to provide them with my password to my email or Facebook account. It’s not that I have anything to hide, but it just seems like such a privacy invasion. Hopefully, the ACLU will get everything all figured out.

Sources: Mail Online - Revealed: How colleges and employers ask for candidates' Facebook and email passwords during job interviews and PCMag - Employers Asking Applicants for Facebook Passwords

SES New York Makes Vivastream Official Social Media Platform


Organizers for SES New York 2012 Incisive Media have just announced that Vivastream will be the official media platform for the conference. Being held from March 19th to the 23rd at the Hilton New York, SES New York is the largest search and social media event in the country with attendees reaching numbers of 3,500 to 4,000. In addition to that, Incisive Media is offering an SES New York pre-show discount of up to $200 for anybody who registers for the event by March 18, 2012.

Any professional in the search and social media industries who is taking part in SES New York 2012 is able to sign up with Vivastream right now in order to begin networking and planning their conference schedules. Vivastream is also available on most mobile devices including the iPhone, BlackBerry and Android devices, making it quick and easy to have the official social media site of the show always at your fingertips.

Also, attendees using the free social media platform Vivastream can review the list of topics for the show and indicate "I'm interested" and/or "I can help". This builds an individualized list of anybody and everybody you should know at the event. It also allows attendees to connect with other individuals of similar interests or professions, broadening their networks and making good business contacts. During and after the conference, Vivastream will continue to provide networking opportunities so you never miss a beat.

According to Managing Director of Americas at Incisive Media Matt McGowan, "This is our inaugural implementation of Vivastream, and we fully intend to employ it as our social media platform before, during and after all our SES North American conferences. Once signed up, the SES community can engage in continual networking on the topics they care most about. I've started using it myself and it couldn't be more user-friendly and comprehensive."

Source: Market Watch - Vivastream Now Official Social Media Platform for SES New York Conference and Expo

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Tuesday, March 06, 2012

Twitter Adds Four New Languages


At the beginning of the year, Twitter added Arabic, Farsi, Hebrew and Urdu to the Twitter Translation Center. This was supposed to be the first step to making these four different languages available on the micro-blogging site. Well, on Tuesday, March 6 Twitter announced that things are finally ready to go. This will be the very first time that Twitter has offered the option of right-to-left languages.

"We first added these four languages to the Twitter Translation Center on January 25," a Twitter blog post read. "Thirteen thousand volunteers around the blog immediately got to work, translating and localizing Twitter.com into these languages in record time."

Twitter’s Translation Center works to make even more languages available on the site. It is made up of more than 425,000 volunteers from around the world. Currently, it is looking for translators to work on close to 30 different languages. Twitter said that there were many different people who worked to translate the latest four languages that the company now offers.

"Among those who donated their time and translation skills to make right-to-left languages a reality on Twitter: a Saudi blogger, Egyptian college students, a journalist at the BBC, IT professionals in Iran and Pakistan, an Israeli schoolteacher, the co-founders of the grassroots #LetsTweetInArabic campaign, academics specializing in linguistics, and teenagers in Lebanon," Twitter said.

As of today, Twitter offers 28 different languages. It is very impressive how quickly they were able to add the four newest languages. They were able to translate everything necessary in about a month and a half.

In April 2008 Twitter started adding foreign languages to its site. The first language to launch was Japanese. In November 2009 the social media site added Spanish and French. Russian and Turkish were added in April 2011, Dutch and Indonesian in August and in September, Chinese, Hindi, Filipino and Malay. According to Twitter, it plans to keep adding as many languages as it can in 2012.

Sources: PCMag - Support for Right-to-Left Languages Comes to Twitter and Twitter Blog - Twitter Now Available in Arabic, Farsi, Hebrew and Urdu


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Saturday, March 03, 2012

Windows Phones: Fastest on Social Sites



 Are the new Windows phones fastest at loading and updating social sites such as Twitter, Facebook and Linkedin? Fastest at uploading photos to social sites?

Well Ben 'the PC Guy' put a $100 bet that the Windows phone is faster at social networking updates then any phone.

Here are some of the challenges:

- Checking the weather in two locations.
-Play a song, identify song, find it in the marketplace, download it, play it.
-Take a picture of each other, tag it with our self, then post to Facebook.
-Post the word "Hello" to social network, to Linkedin, Facebook and Twitter.
-Text our favorite people, "Hello."

 All sorts of challenges were made. In every case, the Windows Phone Won and no money was paid.

The reason why the phone was so fast is because there are buttons for each social media site. The contest was about usability. All you need to do to take a picture and upload it by pressing a button two times. Plus Ben was a very fast texter. He was what you call and expert.

It is unclear if there is a Google + Button, but I would doubt it.

Full Disclosure: I have an android HTC Thunderbolt. This video presentation was very interesting to me. I will consider the Windows phone at my next upgrade time.

Tuesday, February 28, 2012

Facebook Threatened with Legal Action Over Patents


It seems like there has been a lot of hostility between major companies making technology news recently. The saga continues with Yahoo now threatening to take legal action against Facebook, due to what Yahoo is claiming are patent infringements.

The New York Times reported, “Yahoo is seeking to force Facebook into licensing 10 to 20 patents over technologies that include advertising, the personalization of Web sites, social networking and messaging.” It cited anonymous sources.

According to sources, representatives from Facebook and Yahoo met on Monday, February 27 to discuss the matter.

"Yahoo has a responsibility to its shareholders, employees, and other stakeholders to protect its intellectual property," said a Yahoo rep. "We must insist that Facebook either enter into a licensing agreement or we will be compelled to move forward unilaterally to protect our rights."

Barry Schnitt, a spokesman for Facebook, said in a statement, “Yahoo contacted us the same time they called The New York Times and so we haven’t had the opportunity to fully evaluate their claims.”

It seems like Yahoo is ready to get down to business. It will be interesting to see how all of it plays out.

Sources: PCMag - Yahoo Threatens Facebook With Legal Action Over Patents and New York Times - Yahoo Warns Facebook of a Potential Patent Fight


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Monday, February 27, 2012

Facebook Gaming is on the Decline


According to a report that was released by the IHS on Friday, February 24, it seems as though Facebook users' interest in social gaming is on the decline.

The IHS reported that compared to a year ago, the number of people that play games on Facebook has dropped. At the end of 2010, 50 percent of Facebook’s monthly active users (MAUs) were playing games via the social networking site; however, at the end of 2011, only 25 percent of Facebook’s MAUs were still playing games. Although Facebook’s total user numbers are going up, the gaming numbers seem as though they are going to continue to go down.

However, Facebook is not the only site that is seeing a decline in gamers. The IHS reported that Zynga’s MAUs have dropped from 266 million in the third quarter of 2011 to 225 million in the fourth quarter. The IHS is claiming that the drop in gaming numbers is not necessarily due to an overall decline but instead to “maturation.”

"Facebook rocketed to prominence as a gaming platform in 2009 and 2010," said Steve Bailey, the IHS senior analyst for games. "However, with equal speed, the market then settled into a state of maturity in 2011, with conditions becoming markedly more challenging for game operators. While Facebook remains a worthwhile opportunity for companies able to meet these challenges, the tone of the market in 2012 will be somewhat muted compared to the optimistic outlook of the past few years."

"Facebook needs to implement changes to provide enhancements for its entire user base," Bailey continued. "Even if the company has to inhibit its role as a game platform, the ultimate priority is obvious. This already happened in early 2010, when viral channels for user acquisition were dampened in order to silence the flood of near-spam that game apps were broadcasting into user activity streams."

I think that Bailey is right. Facebook shouldn’t be worried that users are no longer using Facebook for gaming, instead it should be working on things that will cater to all users' needs and make Facebook an even more enjoyable experience, which is what I think they have been doing recently. Good job, Facebook!

Sources: Facebook Developers Blog - Growing Mobile Apps and Games with Facebook Platform and PCMag - Analyst: Users Turning Away From Facebook Games



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Wednesday, February 22, 2012

Romney Expected to Win Big on Super Tuesday According to Social Media

Media tracking company SocialMatica has predicted that Mitt Romney will regain his front-runner status in the GOP presidential race after he successfully wins Super Tuesday. If you don't know, Super Tuesday is the Tuesday in February or March when the greatest number of states holds primary elections.

SocialMatica's analytic dashboards show that Romney will win seven of the ten Super Tuesday states, including Alaska, Massachusetts, Oklahoma, Vermont, Tennessee, Virginia and Ohio, which happens to be a big swing state. Opposing Romney, Newt Gingrich is expected to win Georgia (his home state) with Ron Paul winning his very first contests in North Dakota and Idaho. SocialMatica also noted that Rick Santorum isn't expected to win any states.

According to CEO of SocialMatica Gary Hermansen, "What surprised me is that traditional media is focusing on Rick Santorum, but he ranks no higher than third in our social analytic measurement."

The data compiled by SocialMatica also revealed how candidates will perform on Super Tuesday as well as what issues are most important to voters in each of the Super Tuesday states. This data was collected from social media sites like Facebook, Twitter, blogs, online forums and LinkedIn. The data discovered that in Alaska, the Tea Party, church, environment and economy are important topics to consider in the state's primary contest. Georgia, on the other hand, focuses on education, budget and military issues.

These numbers will be updated daily until Super Tuesday arrives to reflect the most current statistics. According to Hermansen, "This is a living analysis. I think people utilize social media as their real time interactive conversation now instead of just depending on what they read or what is fed to them."

Source: Chicago Tribune - Social Media Analysis Predicts Big Romney Win on Super Tuesday


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Friday, February 10, 2012

Facebook Privacy Concerns Remain Despite Changes

Facebook PrivacyAccording to users, most social networking sites these days don't do enough to protect the privacy and security of their users. A recent survey has shown that both privacy and security concerns are still persistent for many users on Facebook, despite the social networking site's recent attempt to address such concerns.

With regard to all the concerns users have, security and privacy are still the top two according to research from the Social Media Habits and Privacy Concerns Survey administered by uSamp. uSamp surveyed almost 600 men and women from across the country about their active social media accounts and the types of information they put on them.

Social media is dominated by Facebook with 80% of all those surveyed logging into the site regularly. The second highest was YouTube with 46%, followed by Twitter at 33% and, surprisingly, MySpace with 32%. The main thing this survey found was that even though 65% of the survey takers said they were pretty comfortable with their privacy protections, they were still concerned about privacy risks.

28% of the survey takers showed some level of discomfort about the privacy protections offered by their social media site of choice. What's more is that of all the people who stay away from these sites, a staggering 73% say they stay away due to privacy concerns. In addition to that, the survey found that social media users are aware that they need to express caution about what they reveal. However, they also believe that companies aren't doing enough to protect their privacy either.

Nearly 85% of those surveyed stated that users should be primarily responsible for their own privacy, though at the same time 75% agreed that the sites themselves should also assume responsibility for the protection of their users' privacy. According to uSamp Vice President Lisa Wilding-Brown, "User privacy is an enormously dynamic area, and even as site operators attempt to address the issue, consumer perceptions are slow to change."

Source: Information Week - Social Media Survey: Privacy, Security Concerns Persist


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Thursday, February 02, 2012

Facebook Talks About Its Major Competition


On Wednesday, February 1 Facebook filed its $5 billion IPO and listed its top competitors including Google, Microsoft and Twitter.

According to Facebook, the company is also competing for advertising dollars and dealing with the rise of smaller social network sites.

"We face significant competition in almost every aspect of our business from companies such as Google, Microsoft, and Twitter, which offer a variety of Internet products, services, content, and online advertising offerings, as well as from mobile companies and smaller Internet companies that offer products and services that may compete with specific Facebook features," said Facebook on Wednesday when filing with the SEC.

Facebook went on to admit that it definitely has its eye on Google’s Google+ network. "We compete broadly with Google's social networking offerings, including Google+, which it has integrated with certain... products, including search and Android," Facebook said.

Right now Google+ only has 90 million users, while Facebook has 845 million users; however, now that Google is requiring users who sign up for any kind of Google account to also create a Google+ account, the Google+ numbers will most likely spike quite a bit.

Facebook said that some of its rivals "have significantly greater resources and better competitive positions in certain markets than we do." Google could definitely fall into this category.

"Certain competitors, including Google, could use strong or dominant positions in one or more markets to gain competitive advantage against us in areas where we operate including: by integrating competing social networking platforms or features into products they control such as search engines, web browsers, or mobile device operating systems; by making acquisitions; or by making access to Facebook more difficult," Facebook said. "As a result, our competitors may acquire and engage users at the expense of the growth or engagement of our user base, which may negatively affect our business and financial results."

Facebook is also on the lookout for smaller social networks that could pose potential threats. Some of the networks that Facebook is watching out for include Korea’s Cyworld, Japan’s Mixi, Brazil and India’s Google-owned Orkut and Russia’s vKontakte. "As other companies introduce new products and services, we may become subject to additional competition," the company said.

So far Facebook has not really detailed the competitive pressure that it feels from companies like Twitter and Microsoft; however, they have said, "We…face competition from traditional and online media businesses for a share of advertisers' budgets and in the development of the tools and systems for managing and optimizing advertising campaigns."

Source: PCMag - Facebook Names Google, Twitter, Microsoft as Major Rivals


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Facebook Filing for IPO


According to Forrester Marketing Analyst Nate Elliot, “Media reports suggest that Facebook will file for an IPO this week that could value the company at $100 billion — and leave the company sitting on $10 billion in cash.” Now what will Facebook do with all that money, you may ask? Well, Elliot said on Tuesday, January 31, that with this money Facebook would have the ability to revamp revenue streams in an attempt to capture “global domination.”

"The fact is this new-found wealth could not only allow Facebook to solve its biggest business challenges, it could also help Facebook finally achieve its longstanding goal to change how marketing works," Elliott wrote in his blog post.

Elliot continues stating that Facebook makes “almost all” of its revenues from advertisements. However, he also said that the social network "harbors a dirty little secret: Marketing on Facebook doesn't work very well." According to research conducted by Australia’s Ehrenberg-Bass, only about 1 percent of Facebook users that are “liking” certain brands on Facebook are actually engaging with the company.

“Facebook can – and must – do much more to turn the data it has on users into effective ad targeting,” wrote Elliot. “(Buying a demand-side platform would be a good start.) And it must build or buy much better tools for building, managing and measuring branded pages.”

He went on to say that Facebook must "swing for the fences – and data is the key. Two years from now, Facebook should be competing with Google to see who can best use your own data to help marketers target ads to you, no matter where those ads appear."

Facebook has faced some major scrutiny concerning the use of user data to provide targeted ads. Back in November the FCC decided that Facebook had "deceived customers by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public."

Elliot made sure to mention this issue in his blog post. "One external threat it can't outrun, though, is the government," he wrote. However, with extra money Facebook will be able to defend itself better. "One of the first things Google did after its IPO was to hire an army of lobbyists, and I expect Facebook to follow suit — especially if it follows the advice above and looks for creative and expansive new ways to use its data," Elliott said.

"Expect lots of blue business cards floating around Brussels and Washington by the end of 2012. After all, $10 billion buys a lot of influence," he said.

Elliot went on to discuss the success of Facebook across the globe. In Brazil Facebook has just recently become the largest social network in the country. Elliot believes that Facebook needs to focus on progress like this as it plans for the future.

"In the global markets where users are most enthusiastic in their use of social media — including Asia and many large emerging markets — Facebook isn't doing as well," Elliott said. "It's behind in Russia, Japan, and Korea, and it's not even playing in China."

Back in November, when appearing on Charlie Rose, Mark Zuckerberg was asked about the expansion of Facebook into China. He said that, at the moment, he would much rather focus on "places in the world where we can connect people more simply." He continued saying that "if you do the things that are easier first, then you can actually make a lot of progress." Therefore, China is "not the top thing we're thinking about right now."

Sources: Forrester - How Facebook’s IPO Could Transform Marketing and PCMag - What Will Facebook Do With $10 Billion?



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Tuesday, January 31, 2012

Twitter Now Censoring Tweets


CEO of Twitter Dick Costolo announced on Monday, January 30 at the “Dive Into Media” conference that was hosted by All Things D that Twitter’s ability to censor tweets on a country-by-country basis is not meant to be a way to proactively filter out content.

There has been a lot of backlash from Twitter users after the micro-blogging site announced that it now has the ability to block any tweets that go against the restrictions on speech that some countries have. Costolo went on to explain that this new policy will allow Twitter to handle government requests to remove certain contents from Twitter in a much more transparent manner.

"This is purely a reactive capability, we don't proactively go do anything," Costolo said.

So now, when Twitter is issued a legal takedown of certain content, the company will be able to hide that content from users in the specific country that requested the takedown, while everyone else not in that country will still be able to see the content.

"There has been no change in our stance or attitude or policy with respect to content on Twitter," Costolo said. He added that Twitter believes "this is the most honest, transparent, and forward-looking way for a company to deal with the myriad of complex issues around the world that you experience when you have to operate in these countries."

Costolo said that such a policy is necessary for Twitter to be able to operate in certain countries. However, he went on to explain that this policy is not an attempt for Twitter to expand into China, where Twitter is currently banned.

"I don't think the current environment in China is one in which we think we could operate," he said. "We would love for people in China to be able to use Twitter the way we want them to be able to use it, which is speaking freely and letting their voices be heard by as many people around the world as possible, we would love that."

While Costolo was being interviewed, he also discussed several other topics, including Twitter’s stance on the use of the social media site in the 2012 election.
"I really think 2012 is going to be the Twitter election," he said.

So far, almost all of the Republican presidential candidates have utilized Twitter.
"Candidates that don't participate on Twitter while the conversation is happening will be left behind," Costolo said. "Tomorrow morning will be too late to react to what was said the day before."

Costolo also made sure to mention that Twitter is not concerned with its competition. It is focusing only on itself. "We are going to be really patient about the way we build the business," he said. "We are trying to build a decades-long, lasting business."

Sources: All Things D - Twitter’s Dick Costolo on Ads, Censorship and Google (Video) and PCMag - Twitter CEO Talks Censoring Tweets, Politics, and IPOs



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Wednesday, January 25, 2012

McDonald's Kicks Off #LittleThings Twitter Campaign

Needless to say, McDonald's last foray into Twitter campaigns didn't exactly pan out. The campaign, themed #McDstories, garnered harsh criticism, but this hasn't stopped the restaurant giant from starting a brand new Twitter campaign on Wednesday. This new attempt is known as #LittleThings and was introduced with the following tweet on McDonald's official Twitter page, "No line at the bank, a large tax refund, & those extra fries at the bottom of the bag. What are some #LittleThings that bring you joy?"

Naturally, this campaign slogan, if you will, has a very wide berth for interpretation, which could prove devastating for McDonald's. However, very few people have used the campaign to openly bash the fast food giant or by going in different directions with the hashtag. Some of the responses to the campaign include "a good cup of coffee" and "a child's laugh."

These are drastically more positive than the stories of the $McDstories campaign, which produced wonderful mental images of "Fingernail in my Big Mac once" and "ordered a McDouble. Something in the damn thing chipped my molar." However, there may be another problem with this Twitter campaign aside from horror stories of the restaurant. DoublTree by Hilton also recently launched a campaign on Twitter with the same hashtag.

McDonald's currently has 300,000 followers on Twitter as well as 13.8 million fans on Facebook, numbers that can be attributed to strong brand recognition. However, McDonald's has also been largely tentative with its use of social media. This trend started to slowly change last year when the LivingSocial deal was launched, offering a booklet of five Big Mac vouchers and five vouchers for large fries for $13, or half of the original price. In addition to that, McDonald's ran a program in December crowdsourcing 10 mini-movies that promoted the newest addition to the McDonald's menu, McBites.

More information about McDonald's social media strategy is on the horizon according to the company's social media director Rick Winon, who also stated, "We are actually launching a larger-scale social effort for a new menu item that includes but goes far beyond Twitter soon."

Source: Mashable - McDonald's Follows Twitter Fiasco With Another Hashtag Campaign
Round Rocket Media - McDonald's Follows Twitter Fiasco With Another Hashtag Campaign

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Sunday, January 22, 2012

New Google and Gmail Users Required to Create a Google+ Account


It’s not a huge surprise, but just recently Google enabled users signing up for an account with Google to be automatically signed up for a Google+ account as well. Whether users are signing up for a Gmail account or simply a generic Google account, they will be given a Google+ account as well, whether they want it or not.

On Friday, January 20 a Google spokesperson stated that Google has been working on this new setup since November. He also discussed how there will now be just two main entry points for Google, Gmail and Google+.

"We're working to develop a consistent sign-up flow across our different products as part of our efforts to create an intuitive, beautifully simple, Google-wide user experience," the Google spokesman said. "Making it quick and easy to create a Google Account and a Google profile enables new users to take advantage of everything Google can offer."

In the past Google has worked to integrate its many services to provide users with the best possible experience. Users have been able to share Picasa pictures or YouTube videos via Google+; however, it seems as though Google is taking it to a whole different level of integration with these new steps.

"Your Google Account is more than just Search," Google said. "Talk, chat, share, schedule, store, organize, collaborate, discover and create. Use Google products from Gmail to Google+ to YouTube, view your search history, all with one username and password, all backed up all the time and easy to find at (you guessed it) Google.com."

As of right now, Google Wallet is not one of the services that is integrated into merely signing up for a Google or Gmail account; however, it is currently listed as being available “soon.”

I think that this is a pretty good ploy from Google to boost its Google+ numbers. The Google social networking site is about 800 million users behind Facebook, but numbers are definitely increasing. Google announced that on Thursday, January 19 Google+ currently has 90 million users. This is an increase of 50 million people since November 2011.

"Google+ total U.S. visits reached more than 49 million in December, a 55 percent increase from November 2011," Hitwise, an online competitive intelligence service, mentioned recently.

Sources: Google Operating System Blog - New Google Accounts Require Gmail and Google+ and PCMag - Signing Up for Gmail Now Means Signing Up for Google+


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Friday, January 20, 2012

Google AdSense, Panda Teams Out of Sync

Credit Suisse in its most recent report dated today January 20, 2012, believes that Google's Q1 algorithm change, code named Panda, was the cause of its 4.5% Google Network revenue growth forecast miss. 

The Google Network is a large group of websites and other products, such as email programs and blogs, who have partnered with Google to display Adsense ads. Panda is a change to the Google's search results ranking algorithm that was first released in February 2011.
The 4Q11 revenue performance was fueled primarily by Google Site revenues of $7.3 billion (up 29% year over year) vs. our  $7.7 billion estimate. Revenue from the Google Network totaled $2.9 billion, improving 15% year over year, but 4.5% under our $3.0 billion estimate. We believe that Google Network revenues was affected by the change (in 1Q11) to its algorithm to focus on sites with higher-quality content.  Credit Suisse
Panda aimed to lower the rank of "low-quality sites", and return higher-quality sites near the top of the search results. This change reportedly affected the rankings of almost 12 percent of all search results according to Steven Levy of Wired.com.

 
Image: (left) Google Adsense Support, This "heat map" illustrates the ideal placing on a sample page layout. Note the small area for primary content. (right) Google Panda Team suggests fewer ads and more content. 

The Adsense group at Google is separate from Google Search. The Google Search quality team put together the Panda update.  Website publishers receive mixed messages from Google.

The Adsense team advises users to 'put ads all over the site, while the Panda team is looking for quality websites with more high quality content rather than sites with little content and lots of ads.

It is logical that Adsense revenues would be adversely impacted by devaluing low quality sites that contain lots of ads and promoting sites with better content but lower ad quantity.

What doesn't make sense (coming from a shareholder point of view) is doing something that negatively impacts revenue without communicating the goal changes with the Google Adsense Team. Its like one hand doesn't know what the other is doing.

An example:

At the June 2011 SMX Search Marketing Expo in Seattle, Google Search Engineer Matt Cutts had this to say, "There's this mass perception outside the search industry that there's too much low quality stuff in the search results."

I guess Adsense, being outside the search marketing industry, didn't get the memo that they should be advising their publishers a better way to place their ads. 

As a Google stockholder, a customer and a vendor, it is essential that Google Network and Google Search get on the same page. For a better world, and a higher stock price, we need one consistent signal about content from Google, not two.

Thursday, January 19, 2012

Summify is Acquired By Twitter


On Thursday, January 19 Twitter confirmed that it has acquired a company called Summify. Summify is a service that sorts through your social media profile to find some of the most relevant updates and statuses and sends them to either your inbox or an iPhone app.

Summify looks at all of the items that your friends have shared on Twitter, Facebook and Google Reader, monitors how often the items have been shared and then looks at how often they have been shared by all users of the network. This is how the service decides what is most relevant and interesting to you.

"We're excited that Summify has joined Twitter," a Twitter spokesperson said. "Cristian Strat and Mircea Pasoi have created a product that curates the best and most important stories in your Twitter timeline and Facebook newsfeed. Cristian, Mircea and their team of three engineers will join our Growth team and explore ways to help people connect and engage with relevant, timely news."

Summify also expressed their opinions about the deal in a blog post that was released on January 19.

"Our long-term vision at Summify has always been to connect people with the most relevant news for them, in the most time efficient manner," Summify wrote. "As hundreds of millions of people worldwide are signing up and consuming Twitter, we realized it's the best platform to execute our vision at a truly global scale. Since Twitter shared this vision with us, joining the company made perfect sense."

Summify went on to discuss that the service will be shutting down in the next few weeks, and it is no longer allowing new registrations. The company also said that it has already disabled some of the features that Summify users used to enjoy. The blog post stated, “We will keep the email summaries for a few more weeks, but at some point we will shut down the current Summify product. In the meantime, if you’re a user of Summify, you’ll still receive your summaries just like before.”

Summify was comprised of a five-person team that was located in Vancouver; however, the team will soon be relocating to San Francisco where they will be joining the Twitter Growth team. There they will “continue to explore ways to help people connect and engage with relevant, timely news.”

“It has been an incredible journey,” the company said.

Sources: Summify - Summify Joins The Flock At Twitter! and PCMag - Twitter Acquires News Aggregator Summify


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Tuesday, January 17, 2012

Facebook Is a Good Information Source


Do you get tired of all of the whiny Facebook statuses that people post about their breakups and the constant sports-related updates about teams that you could care less about? Do you feel like every time that you get on Facebook and scroll through your news feed that you pretty much see the same basic things that you see every time that you get on? Although Facebook may seem like what PCMag refers to as an “echo chamber,” research was just released that says differently.

The newly released research states that Facebook actually provides its users with the opportunity for exposure to a variety of different viewpoints, instead of just being a constant stream of things that have nothing to do with you or your interests. That may be some of the things that you see, but it definitely isn’t all of it.

"We found that even though people are more likely to consume and share information that comes from close contacts that they interact with frequently (like discussing a photo from last night's party), the vast majority of information comes from contacts that they interact with infrequently," Facebook's Eytan Bakshy wrote in a blog post. "These distant contacts are also more likely to share novel information, demonstrating that social networks can act as a powerful medium for sharing new ideas, highlighting new products and discussing current events."

People within your social circle can be a very good source of information. Bakshy wrote, “Economic sociologist Mark Granovetter was one of the first to popularize the use of social networks in understanding the spread of information. In his seminal 1973 paper, The Strength of Weak Ties, Granovetter found that surprisingly, people are more likely to acquire jobs that they learned about through individuals they interact with infrequently rather than their close personal contacts.”

He goes on to discuss how restraining oneself to a small group of close personal contacts can really limit your prospects for discovering information. It is very likely that you will discover something that you never have seen and never would have thought of via mere acquaintances rather than close friends. This is because, most likely, your friends have very similar interests to you.

“We are exposed to and spread more information from our distant contacts than our close friends," Bakshy wrote. "Since these distant contacts tend to be different from us, the bulk of information we consume and share comes from people with different perspectives."

"This may provide some comfort to those who worry that social networks are simply an echo chamber where people are only exposed to those who share the same opinions," he stated in conclusion.

Sources: PCMag - Facebook Actually Useful, Not An Echo Chamber and Facebook Data - Rethinking Information Diversity in Networks



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