Wednesday, December 04, 2013

What's Apple going to do with every tweet since 2006?

According to several financial sources Apple Inc. had bought Topsy for a mere $200 million dollars. All Topsy has to offer is every tweet from right this second (in real time) all the way back to some time in 2006.

So what is Apple going to do with all those tweets?

Some are calling this a 'savvy acquisition' saying the data could be used for analytical data about iPhones, iTunes, iAds and other iStuff.

Apple could use Topsy data for its social networking strategy since it currently has none. Notice there is not a Twitter Logo, nor Facebook logo and certainly not a G+ logo on the Home page.

Apple is very late to the social network party. Perhaps fashionably late. Yet with one fell swoop Apple has obtained a huge amount of social network party data. Perhaps now Apple will hear what all the tweets are about.

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