Pros of Scheduling Your Posts
The biggest and most apparent pro to scheduling your posts is that it frees up a lot of your time to do other things and not worry about it. You can write everything ahead of time and let a pre-scheduler do the rest. You can set any time you'd like, and your posts will go live in the order that you have predetermined and at the exact time that you have chosen, and you don't have to be anywhere near a computer.
There are certain times during each day that have proven to be the most active times on Facebook, Twitter, Instagram, and whatever else. Sometimes, you're probably going to be super busy during these times. If you schedule your posts, then you can make sure that no matter where you are or what you are doing, your posts are going live at the perfect time for your fan base to see them.
It allows you to manage your time better. You know what they say; time is money, and money is time. If you schedule your posts, you can sit down when you have the time and write them all up and schedule a whole weeks worth of posts in one sitting, and then it's done and you don't have to worry about it anymore. By doing this, you'll have more time to devote to other aspects of your business and life.
Cons of Scheduling Your Posts
We are all human, and we all make mistakes. Scheduling posts makes it a lot easier to goof something up because you are doing several days worth of posts at one time. It's really easy to be in a rush and misspell something or paste an incorrect link without even realizing it until it's a week later and it's too late to fix. This could cause you to look unprofessional to your audience.
You could come off like you don't care about your audience. By scheduling posts, you will not be there when they go live. Now, when you get some sort of response on your post, you won't be there to respond in real time to you potential costumers. This comes off as insensitive, rude, and lets them know you don't care.
You are always going to seem like you're out of the loop. When you're writing all of your posts at one time, you are limiting yourself to current events only. If a new development pops up, you're not going to be posting about it. If something you wrote 3 days ago isn't even relevant anymore due to a change in your industry, now you just look like a clown. And don't even think about making up for it with a NEW post that you didn't schedule ahead of time. Then, you run the risk of having two posts that are too close in time to each other. That looks sloppy, and you don't get the most out of either of the posts.
Keeping up on your social media pages can be a huge and time consuming task. It can even be pretty intimidating sometimes. If you are at a point where you are considering doing pre-scheduled posts, then it is really important to not only weigh out the options, but to figure out what mistakes you COULD make, see where others have failed, and figure out a way to do it without making yourself look foolish. Put time and care into it, even though it's automated.