Normally, Twitter can be a bit annoying to deal with due to heavy traffic for particular companies and celebrities. Recently, however, an App called "Flawk" has made the Twitter Q&A a lot easier by making it real-time.
Flawk creators, Kabriel Robichaux and Matt Coalson, are using their app to correct a problem with Q&A and AMA platform problems; they aren't completely "instant". They claim that no one really wants to go to a Reddit page from 20-some years ago to refresh it and see if anyone has really posted anything. They go on to say that "nothing beats being in the same room" and "getting a real, human connection". Reddit does demand that you have an actual verified account in order to take part in the AMA's that they host. Twitter makes things a bit easier because its main interactions consist of replying to tweets and the ever-popular retweet. Even with that, however, it can be very hard to follow all of the questions, answers, and other tweets in order.
With the Flawk App, the creators have more or less created a chat room of sorts. By accessing the Flawk App through your Twitter account, you become directly connected to the event. Since the Flawk namespace coincides with the Twitter namespace, the person hosting the event "controls" what goes on directly, much like a real life Q&A. Everything from choosing which particular questions to answer, which users to interact with directly, and even what songs or YouTube videos to play during the event. While everyone can see the Q&A chat happening, a real-time live chat happens below the Q&A. This allows the actual questions and answers from a company or celebrity to not get flooded with other nonsense from potential spammers, keeping things a bit more professional.
The implications of this for your business could mean great things. How many times have you been reading something on the side of a food package, or any type of good for that matter, and seen the small box that says "Questions? Comments? Call 1-800 blah blah blah"? Imagine this as your time to actually talk to someone higher up in the company without having to sit through wait times or automated phone services.
Companies can actually now host an event for their Twitter followers after a product has been released and get immediate feedback from their first customers. The ability to talk to your Twitter followers in real-time makes for a better connection with your consumers and can ultimately increase sales. Find out what your customers like and what they think you can improve on. The customer is always right, after all.