Thursday, May 29, 2014

Facebook Cuts Down On Automatic Posts In Newsfeed

Are you a full grown man who may have been really embarrassed because Facebook decided to share with the world that you are currently listening to Lady Gaga on Spotify? Whether or not that has ever happened to you, there is still some pretty good news from Facebook, so keep reading anyway.

On Tuesday Facebook announced that they will be cutting down on posts that third party apps make on your behalf that make their way into the Newsfeed.

Most of the time, you don't even know that different apps are making posts for you. You often may get tricked into it when you are first setting up a new app and forget to un-check one of the little boxes that they purposely try to place in a spot where you will overlook it. But luckily, now all of your friends won't always be able to see what you are listening to or how many points you have earned in a dumb game that you probably shouldn't be playing at work anyway.

Facebook's own studies have shown that when a user actually decides to intentionally share a story from a third party app, it gets a lot more attention and interaction than an automatic post. So you will still be able to post on your own behalf from third party apps and have them show up in your friends' Newsfeeds.

Back in 2011, Facebook gave third party apps the ability to post for you and share with others what you are reading, listening to, or watching. They thought it would be cool to give everyone real time updates on what everyone else is doing, but in actuality it wasn't cool at all. It made Facebook feel more like a silly spam website, much like what happened to Myspace which made everyone run away and never look back.

For all of the Facebook users out there, it should bring you great joy to know that your Newsfeed should be chilling out a little bit and you'll actually be getting the updates that you want to see instead of getting apps and products shoved down your throat.

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Thursday, May 01, 2014

Facebook Is Dead, Time To Move To Twitter

It is a fact: The days of marketing yourself on Facebook for free are over.

Facebook is trying so hard to get companies to pay for marketing that they have actually cut the reach of pages to only 1% to 2% of the fans. That is ridiculous. We know how hard you have worked to build up your Facebook page, and we are sorry. However, since you have worked so hard for it, you shouldn't ditch it. Your loyal customers and fans will still check it out. But the time has come to find a different strategy.

Many people have a hard time with Twitter. For a while, it was much harder to build your Twitter than your Facebook. You only have a limited number of letters you can type on each post, the home page seems crazy with all the different tweets flying around every two seconds, it's not very visual, the list goes on. But there are a few new updates to Twitter that are going to allow you to use it more to your advantage than ever before when it comes to social media marketing. It has a much better design now, it's more attractive, more visual, more welcoming. There are a few steps you can take to ween yourself off of Facebook and start making more money with Twitter.

1. Be Real With People

There is no reason to talk like a big shot business rep on Twitter. You should speak to your customers on Twitter like you would talk to your friends in real life. If you can make people laugh and smile, you will stand out from the crowd. Be approachable, be human, be kind.

2. Use The New Layout To Your Advantage

This seems pretty obvious, but some people don't know that Twitters new features are only an option. If you don't make sure your profile has all the new features activated, then... it won't have all the new features. Soon though, it will not be an option and everyone's profiles will be updated. So it is best to make sure all of your images are ready and in order before they switch everyone's profiles and you're left looking like a clown.

3. Use Images

With new updates come new strategies. Twitter users are posting more pictures than words right now, Figure out how to use images to your advantage.

4. Say What Your Customers Want To Hear

Make sure that your posts stay relevant and you are giving your customers what they expect from you. If you don't know what your customers expect from you, it is easy to check out what some of your competition is doing on Twitter.Twitter is now probably the best way to connect with your customers one-on-one, so make use of it.

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