Friday, April 03, 2015
Plan Your Content Calendar 3 Months Ahead
"B2B marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing when compared with their peers who only have a verbal strategy or no strategy at all," states the Content Marketing Institute. One of the biggest keys to having top-quality content coming out during the year is to plan ahead and start thinking about what your audience wants from you.
Social media is far more than just Facebook and Twitter nowadays. As you delve deeper into your content output you should start to notice a broadening array of social media sites that you share on. Never ever ignore any potential market or presence on social media just because you believe you are a niche market. Growing your brand on social media takes time, so don't expect everything to happen all at once, but this is even more of a reason to plan well in advance. Generating leads and revenue is all well and good but that doesn't mean you should ignore growing your community and increasing your traffic.
By planning ahead you are giving yourself clear direction on where you want to be and what you want to offer to your audience. Planning 3 months in advance may seem like a lot but when you start to do it regularly and you start to see the benefits from doing so you'll be asking yourself why you didn't think of doing it sooner!