Friday, April 03, 2015

Plan Your Content Calendar 3 Months Ahead

Content Calendars aren't just for fun, hip, exciting companies. Every single company out there can utilize content calendars, and probably should utilize them. If you are utilizing one then you should be planning 3 months ahead at the very least as there are many moving parts. If there are moments where you predict business will be lacking then you should plan accordingly by having thoughtful, creative and interesting content out there for your audience.

"B2B marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing when compared with their peers who only have a verbal strategy or no strategy at all," states the Content Marketing Institute. One of the biggest keys to having top-quality content coming out during the year is to plan ahead and start thinking about what your audience wants from you.

Social media is far more than just Facebook and Twitter nowadays. As you delve deeper into your content output you should start to notice a broadening array of social media sites that you share on. Never ever ignore any potential market or presence on social media just because you believe you are a niche market. Growing your brand on social media takes time, so don't expect everything to happen all at once, but this is even more of a reason to plan well in advance. Generating leads and revenue is all well and good but that doesn't mean you should ignore growing your community and increasing your traffic.

Aside from planning ahead, you should also consider what you want to achieve with your content and work from there. Whether your business is year-round or seasonal there are specific things you don't want to pass up. There are valuable calendar dates that you need to be on the lookout for, including industry events and trade shows, product launches and updates, and newsworthy events like elections, new takeovers, holidays and more.

Planning your content to come out during a key event can help you look important and like a company or business that wants to share relevant and helpful information. This is a great way to connect with your audience and is a great way to keep people coming back to your site. That is why you should consider investing in your content by planning ahead.

By planning ahead you are giving yourself clear direction on where you want to be and what you want to offer to your audience. Planning 3 months in advance may seem like a lot but when you start to do it regularly and you start to see the benefits from doing so you'll be asking yourself why you didn't think of doing it sooner!

Source: here

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