Monday, April 13, 2015

The Most Important Social Media Platforms in the World

Socialization is nothing new. People have always sought new ways to connect and interact with each other but the digital age has taken the concept to a level none of us could have predicted. The times where people would interact with a handshake, referral, word-of-mouth and even letters is over. Relationships now develop on social media websites like LinkedIn, Google+ and Facebook.

So what does this mean for business owners? Well for tech savvy business owners it means that they need to know and use a plethora of social platforms in order to stay relevant. In addition to that, these business owners also need to take advantage of emerging opportunities. But what social media sites out there are important? Which ones should you really focus on and which ones can you let fall by the wayside? Well here we have the 21 most important social media sites and tools that you, as a business owner, should definitely be aware of.


Twitter is by far the simplest of all the sites on the list. In addition to that, Twitter also happens to be a lot of fun to use. Messages are limited to 140 characters which can really help you stay on topic and stick to the point of your message. You can share news, images and trade thoughts.


Facebook and the term "social media" are almost synonymous these days. Facebook is perfect for finding friends, colleagues and relatives. Facebook is mainly centered around sharing photos, links and thoughts that are more personal. Users can also show their support to brands or organizations by becoming "fans".


This is one of the only social media sites that is tailored towards businesses. LinkedIn is perfect for meeting customers, getting in touch with vendors, recruitment and staying up-to-date with the latest business or industry news. If it matters to your company or your career then LinkedIn is the place to find it.


Xing is another professional networking and recruitment site. Xing has a global presence and focus that is lacking on other sites, like LinkedIn. Xing is sometimes mistaken for a job search portal, though the site is actually loaded with features and communities, making it easy to develop relationships with suppliers, colleagues, and industry leaders.


Renren is China's largest social media platform and literally translates to "everyone's website". This site is very popular with the younger crowd and works similarly to Facebook. It allows users to quickly share thoughts, update their moods, connect with people and add things to a blog-like stream.


There was a lot of speculation on how popular and successful Google+ was going to be when it was first announced and it has really gotten popular over the past few years. Google+ combines the best parts of Facebook and Twitter and is back by the world's largest search engine, Google. This site has a little something for everyone and even allows you to separate contacts into "circles".


Disqus is not, in fact, that track and field event you see in the Olympics. In fact, it isn't even a social media platform but a social engagement platform. However, it can help you improve your social engagement and is a good tool for commenting, managing feedback on your own website and managing spam/troll messages. Advanced features even allow you to monitor and upvote social media.


This site is like a giant, virtual idea board and has made a huge impact on social media over the past couple of years. The site is very popular with women and people who love DIY projects. It allows you to share pictures, creative thoughts or before-and-after pictures of projects that others can pin,save or replicate.

LinkedIn Pulse

Yes LinkedIn Pulse is technically a part of LinkedIn. It serves as something between a blog and an outlet of "best of" posts. It's a really good medium for sharing new ideas and keeping up with industry leaders and professionals.


This is an interesting addition to the list. This app allows you to take a picture or video, add art and text and then send it to recipients for a set amount of time. The pictures and videos can last a total of 10 seconds and then when that time is up they are deleted forever. It's a nice way to stay in touch with friends and colleagues and Snapchat has even started putting things up that go to every single Snapchat user can see.


Tumblr hosts microblogs for its users. Individuals or companies can fill their blogs with pictures, videos, etc... and the fast-paced nature of the site is perfect for memes, GIFs and other fun and viral things.


This is a Belgian social network site that is aimed for people 25 and under all over the world. It has normal social media features, like posting, updating and photo sharing but also boasts online games and chat features, making it popular with young people.


YouTube is the biggest video sharing service on the planet. It has become so popular that its catalog of billions and billions of videos has become known as the world's second-largest search engine. The site is so popular, in fact, that it has even created "YouTube Celebrities", people who's job is to literally make YouTube videos.


Instagram is a great way to quickly and conveniently connect with people and share videos or pictures. You can even share your Instagram posts to Twitter, Facebook, Tumblr, Foursquare and Flickr. You can choose from different filters and even invite friends to comment on your photos or ideas.


Vine is a very interesting little app as it allows you to take videos and pictures and then edit them into 6 second. A majority of Vine's content is focused on entertainment and is heavily focused on viral and meme clips that are easy to watch and share.


The concept of WhatsApp is simple as it allows you to send text-style messages to anyone else using the platform without applying data charges. The simple idea has already gathered 700 million fans, which has made the app the world's most popular messaging platform.

This site claims to be Europe's largest social media site and is basically the Russion version of Facebook. It has the same type of profiles, messaging, and games. The site allows users to enter both personal and professional information about themselves and to follow or show support for organizations or businesses.


Meetup is perfect for organizing local groups around specific interests. Therare meetups centered on literally everything, from music to hobbies and the meetups are almost always open to newcomers. This makes it perfect for exploring an interest and making new friends at the same time.


This app is, as its name implies, probably the best kept secret on the internet. The idea is simple: join into a group of friends or create your own and then share an anonymous message. It's perfect for fun interactions, idea starters or just venting out some steam.


Medium is a great site that has all the things a social media site has with an ongoing, up-to-date "how to" guide written by the experts. This site has a lot of helpful advice, tips, and articles that can give you everything you need to start connecting like a true professional.

That's quite the list of social media sites and tools and I bet you weren't even aware of probably half of them. These sites could be very good for you and your business so if you're looking to get a new, fresh social media experience than check out one (or all) of these sites.

Content originally published here

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