Thursday, April 23, 2015
Traits of A Successful Social Media Manager
Writing Skills Are Key - This shouldn't come as a surprise. If you're a social marketing manager then you should have some serious skills in both writing and editing. This is an absolute must. The ability to create content that is engaging and interesting. Social media is your distribution platform for this content, making it a viable marketing strategy. Your social media manager is your editor-in-chief and must understand how the editorial process works, there's no getting around it and it's something that you have to excel at.
Pop Culture References - Social managers should be well versed in what is happening out in the real world. In addition to that, you should also know how things in the real world affect social media content. Staying up-to-date on the latest trends and pop culture news keeps your business and your social media present relevant in an online world that is always changing.
Being successful on social media may seem like a daunting task, especially if your business has been around since before the social media boom. However, it's not hard to be a successful social media manager. By following these tips and really learning how the medium works you can easily boost your company's social media presence and brand yourself in a way that relates to the growing online population.
Content originally published here