Thursday, April 23, 2015

Traits of A Successful Social Media Manager

When social media first became a reputable medium for businesses it was very easy to get by with basic knowledge. Knowing how to do things, like schedule tweets or research hashtags, was sufficient skill for social media managers of the early days, but those days are over. Competent social media managers of today need to constantly be up-to-date on everything. They need to understand what works and what doesn't, have a vast understanding of different channels and have a large toolkit for analyzing data. If you are a budding social media manager or a business looking to hire one, then these are a few skills that you should definitely have.

Social Grace - Social media managers should be experts in what they are talking about. Social media managers are constantly updating blogs and interacting with other professionals in online networks. Getting your voice known is highly important, Speaking at events or conferences can really help build your influence, but you have to make sure you have social grace, both online and in-person.

Writing Skills Are Key - This shouldn't come as a surprise. If you're a social marketing manager then you should have some serious skills in both writing and editing. This is an absolute must. The ability to create content that is engaging and interesting. Social media is your distribution platform for this content, making it a viable marketing strategy. Your social media manager is your editor-in-chief and must understand how the editorial process works, there's no getting around it and it's something that you have to excel at.

Funny People - Humor can be a great tool for social marketing managers. Humor, provided it's the right fit for your brand, can increase the online presence of your campaigns. Humorous responses to customers, vendors and other online presences have a tendency to gain media attention, which could be very good for your brand.

Pop Culture References - Social managers should be well versed in what is happening out in the real world. In addition to that, you should also know how things in the real world affect social media content. Staying up-to-date on the latest trends and pop culture news keeps your business and your social media present relevant in an online world that is always changing.

Be Real - Millenials, which are the driving force in the social media market, can spot a fake from a mile away. Using slang terms or "hip" lingo in an attempt to relate to a younger demographic is actually a huge detriment to your brand as it doesn't make you sound authentic. This isn't to say that you can't use modern language trends in your social media marketing strategies, but you should only do so if you are age appropriate. Learn your audience's voice and figure out how they want their information and align your brand with that. Also, speak with people, not at them, people online can easily tell the difference.

Being successful on social media may seem like a daunting task, especially if your business has been around since before the social media boom. However, it's not hard to be a successful social media manager. By following these tips and really learning how the medium works you can easily boost your company's social media presence and brand yourself in a way that relates to the growing online population.

Content originally published here


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