What do most small businesses do to help get noticed and delve into proper networking? Attend any type of business event they can, of course. One of the best ways to help your networking and grow your audience is by simply live tweeting.
What is live-tweeting? Simple. Tweeting about what people are saying, doing, and just talking about the event as it unfolds.
It also never hurts to show off exactly what your brand's services are as well. Just be sure you're not spamming so that your followers don't get bogged down. Creating a quick YouTube video promoting your services or creating a quick image that shows bullet points or your service in action would be a great way to spread your brand.
Try catching the attention of both journalists and speakers alike at the event. If you can grab the attention of these journalists, adding them to a private twitter list can help you to find their tweets more easily on your twitter feed. If they tweet something relevant to the event or trade show, make sure to retweet it! Sometimes, you can contact the event organizer to get a hold of the list of bloggers or reporters that will be in attendance.
Any large influences or speakers at this years convention? Live-tweet their speeches. Tweeting these speeches as they're happening will not only provide information to those attending and not attending, but also catch the attention of the speakers themselves. Just make sure you use their proper twitter handle when you do so. If you're lucky, they might event retweet your tweet to their audience, thus giving your brand a bit more headway.
It's imperative that you have a Twitter plan going into any event. Live tweeting an event can really help your business and while having a laptop or a smartphone with you at the event will help you still can't do it alone. You're going to need a team to make it happen accordingly. So, the next event or trade show that your business attends, make sure to live-tweet during it and sit back and watch as your brand starts to flourish.
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