Tuesday, July 21, 2015

Content Marketing - Better Together

The biggest part of the Internet is content. Baby boomers spend about 20 hours per week consuming online content, and the generations after them spend on average about 10 hours a week soaking in content. No matter how you look at it, a content marketing campaign could be one of the most important things for your company. Getting your campaign strategy down is important. You can make it a lot easier with some good partnerships. That is a key factor in taking your content marketing to the next level.

Building partnerships is always a good idea, no matter what you're doing in the business world. The good thing about doing it on the content marketing level is that you can easily build off the success of others with little to no effort. You get exposure to a way bigger audience than you would have had on your own, and you get more links! Everyone loves more links. And as your company grows, your partners will be pleased when you get them some exposure as well.

You may wonder what you have to offer your partner company since you yourself are looking for help. Most of the time added exposure for the partner company would be the main reason they would work with you, but new companies don't always have an audience. So instead, you could offer your new innovative ideas. If you're a new company, you are probably full of fresh ideas. That is very valuable in itself. So, before you go hunting down some new potential business partners for your new content marketing campaign, make a list of what you can bring to the table that makes you a hot commodity for your potential new partner.

Another thing you should take note of is that looking for a business partner isn't always as easy as it may seem. A lot of companies try to partner up with the other company that either has the biggest following or the one with the biggest social media numbers in general. It can't be denied that numbers do help, but they are not everything. You need to make sure that you partner up with someone who can come through for you and add something valuable to your business relationship. What can they offer besides a bunch of Facebook likes?


When you finally do settle on a partner, make sure that you explain in detail the roles that both parties should take on. Explain exactly what you will be doing, and exactly what you need from them without sugar coating anything. This reduces the chances of a misunderstanding down the line, and other problems that might pop up. Makes her you know who is going to be supplying the ideas for all the content and who is responsible for researching before you ever get started with anything.

Content marketing is a never ending process. You always have to be coming up with fresh ideas that people will actually care about, you have to research constantly, and it takes up a lot of time. But, if you do things right and have a few great partnerships, it could be one of the best ways ever to grow your business and take things to the next level.

Content originally published here

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