Friday, July 17, 2015

You Need To Check Out These Free Instagram Analytics Tools

Instagram is somewhat different from other popular social media platforms everyone seems so addicted to these days. It doesn't have its own analytics dashboard for you to measure the engagement and popularity of your posts. Fortunately, there are plenty of analytics tools that you could use, some even being free! Here's a look at the most efficient free Instagram analytics tools you should be taking advantage of.

Iconosquare, or Statigram as a lot of you know, is a desktop app that has both high-level and in-depth analytics. This meaning it includes a history of all your most liked photos, the total number of likes received, follower growth charts, the average number of likes and comments you receive per photo, and a lot more. It's appealing to big brands employing the social tool to increase their business as well as the average social media user.

If that's not enough to grab your attention, Iconosquare also lets you add a custom Instagram tab to your own Facebook page to increase cross-channel engagement. This tool also has an embed feature to showcase your Instagram photo gallery on your website.

SimplyMeasured has a free Instagram user report that is a great social tool to help provide a high-level summary of your company's Instagram account to your fellow colleagues or managers. This web-based report is only available for accounts that have up to 25,000 followers. You will receive a comprehensive two-month report that shows analytical data such as keyword analysis for comments, best time to post to receive the most engagement, the average engagement per photo, most active followers, top locations and filters, and more. That's pretty good for a free report.

There's also a mobile app for iOS and Android smartphones called InstaFollow. It's an easy tool that gives insight about your follower base. After you download and sync the app to your Instagram account, you'll be able to track users who you follow that don't follow you back, track new followers and those who have unfollowed you, follow and unfollow users with a button in the app, and track followers who don't follow back. With all these options, you'll be able to better connect with your followers and learn how to increase your following.

Union Metrics is similar to SimplyMeasured. It has a web-based tool where you can receive statistics and data about your Instagram account. According to the company, it only takes two minutes. Union Metrics incorporated some of the algorithms from their paid tool in with the free report. It includes data such as what hashtags receive the most engagements, when the best time to post is, what type of content you should use or not use, and who your top fans and followers are. It's not quite as useful as SimplyMeasured, but it's still worth two minutes of your time.

Crowdfire, also known as JustUnfollow, is a free Instagram and Twitter analytics tool that is available on the web as well as your iOS or Android mobile device. The app is basically a huge relationship management tool. It helps you find and identify who your inactive followers are as well as who is unfollowing them. This free social tool also helps you find new followers and locate followers that have similar habits and hashtags as you. On top of all of this, Crowdfire also allows you to set up an app to remind you to post a photo to your account, at a specific time.

As a social media junkie or a company that relies tremendously on social media, don't waste your time if you aren't going to measure, track, and act on results. Try out these free Instagram analytics tools to find which one best works for you with the most marketing results.

Content originally published here

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