Thursday, October 22, 2015

5 Tips For Repurposing Your Old Content

We can't deny the fact that we all have blogs on our sites that just seem to be gathering dust. Besides the random view or comment on an old post, our older content gets overlooked A LOT! Mainly because it's either outdated or Google tends to want to focus on more of the newer indexed material.

Your content should never go to waste, especially when there are numerous ways to repurpose your old content. You've already done the research needed, so just update, change the format and get more out of your blogs.

Refresh Your Old Material

The archives of your already existing blogs contain tons of info that you can easily reuse. You've already posted the content, so you know which blogs worked better than others. This gives you a good idea of what you can successfully reuse.

But this time, instead of using the exact same article, try adding a little more information here and there. Add small details in the blog, that you know has worked before.

Take into consideration, college textbooks. Their basic structure as a book doesn't change from year to year. New information just gets added to the pre-existing content. It gives the companies a quick turnaround and room to upcharge on the new textbook.

Turn Blog Posts Into SlideShare Presentations

If you take your old blog posts and turn them into SlideShare presentations, it will increase your traffic and may even get you new leads on clientele. SlideShare is only growing bigger and bigger, and having you share in that will get you, new viewers and potential customers. The best method to having great SlideShare posts is great imagery and well-presented information.

Keep in mind, when you save your infographics to SlideShare, it has to be saved in a one-page PDF format before you upload it. This will then have SlideShare automatically detect it as an infographic and list it in the infographic directory.

Create Top Ten Lists

Lists tend to do great on the Internet! Take some info from your most successful posts and create top ten lists out of them. Then you can link your original blog post with the clips in the list and draw traffic back to your site.

Start A Newsletter

By sending out newsletters to your clients, you can introduce them to content they might be intrigued by. If you use outside articles for the content of your newsletter, make sure you provide your sources, so you don't get in trouble for copy writing.

Use Small Clips From Old Posts

Some of the most powerful content doesn't come from long blogs. It's just snippets of those quality articles that gets you interested. Post clips with links back to your original blog and watch the traffic you draw in.

All in all, don't ignore your old content. Those old blogs can easily be brushed off, polished up, and reposted as new content, with very little effort. Aside from the examples provided, research some more ways you can get more value out of those old blogs. You'd be amazed at what you can do with all that content you've already worked hard on!

Content originally published here
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Wednesday, October 21, 2015

Facebook's Instant Articles Wants To Replace All Your New Sources

Back in the day, people used to get their news from things called newspapers. Then the television was invented and people, while still getting most of their news from newspapers, started to get their news from news reporters on TV. Then the internet came along and people starting getting their news online. Well, now Facebook wants to be your new source of all things news.

The social media platform is launching its Instant Articles features for its mobile app to more users, which will allow them to browse headlines, read articles, and watch news videos directly on their smartphones, according to the company.

Instant Articles was released in a limited capacity five months ago and is designed specifically for Facebook's mobile readers. According to Facebook, the features loads news stories 10x faster than a standard website and also uses Facebook's advertising software, promising faster loading and more attractive layouts.

According to Manager of the Instant Articles Team Chris Cox, "The most important thing we pay attention to is providing daily value. Daily use is something we care about." Cox was recently at The Wall Street Journal's WSJDLive conference in Southern California.

Instant Articles is just the most recent venture by Facebook to be in every facet of our lives. Facebook has already replaced things like photo albums, blogs, and instant messenger and now it is ready to replace you news services by giving you instant access to news wherever you are. Facebook has already said that it plans to publish 1,000 articles per day via partnerships with magazines, websites, and daily newspapers, including National Geographic, Time, USA Today, and CNET.

Facebook also announced that the Instant Articles feature now works with all Apple iPhones and that they are running a public test of the feature on phones that use Google's Android operating system. The stories are published on your News Feed in the Facebook app and when you tap on them, the stories fill the screen almost instantly. The feature doesn't require you to check outside news sources, like The New York Times, though Facebook believes that this makes the service more appealing.

Facebook also says that Instant Articles is part of a years-long effort to revitalize the service to work better with mobile devices and in more situations. There are currently 1.31 billion people using the Facebook app at least once per month so Facebook is trying to ensure that it works anywhere in the world, even over poor wireless connections and on lower-end smartphones. To do this, Facebook made the app use less data and work faster.

The more people that use the app, the more ads Facebook will be able to show you. This means more money. Facebook is the second-largest internet destination for advertising revenue, generating over 18% of the ad dollars spent online last year. That number is expected to increase to more than 20% by 2017. Cox didn't elaborate on how many Instant Articles are being read or shared by users.

Content originally posted here
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Friday, October 09, 2015

Improve Your Social Media Posts With These 5 Psychology Tips

Social media is a vital part to any successful business. However, a lot of businesses seem to have trouble with this certain aspect. Some have problems engaging with their audience. Others have lackluster posts. Some just don't keep their social media up and running frequently enough. If you want to get more out of your social media, then you need to tailor your content specifically so that it appeals to your audience on an emotional level. But how do you do that you might ask? With these simple tips.

Colors Speak Louder Than Words

Making the most out of color choices will help you get the most engagement out of your audience. Before you start posting things on social media you need to choose a color that goes with your brand. This color choice will not only represent your business but also impact your followers on a psychological level. Rob Russo uses visually striking colors on his Twitter account that draws the attention of his followers. That's what you want to try to do. You want to make your content pop and separate itself from the other dribble that floods social media feeds.

Hit Them Right In The Feels

If you can connect with your audience on an emotional level, especially if that emotional level is happiness, then you can positively impact your social media posts. Sporting good companies, like Nike, Adidas, Reebok, etc... do this often by showing emotional moments in sports and putting captions on them that give you some sense of positivity. You may be unaware, but you are actually eliciting some type of emotion with all of your social media posts. Make the most of your posts by sharing good things with your followers.

Pictures Speak Louder Than Words...

The image you have on your social media posts is the window through which all your content is viewed, so it needs to have an impact. You need to pick an image that shows what you're trying to say in your post. You've heard of Red Bull I imagine? Well, Red Bull's Instagram account is always posting images that attempt to inspire their followers to enjoy life and look for new adventure. Good pictures also help your content stand out from everything else, which is what you should be trying to accomplish. However, you need to ensure that your images are relevant to your target audience. Never forget your target audience.

...But Words Are Still Important Too

After you create your post, your call to action, or whatever, you need to write a description. Did you know there's a Law of Attraction? Well, it states that "like attracts like", so it is probably a good idea to begin your description with words that you know people want to hear or like to hear. There are six words that usually work well: Who, What, When, Where, Why, and How. These words have a tendency to create an emotional response that really captures peoples' attention. There are other trigger words that you could use, though make sure you are using positive trigger words!

Conversation Starters Are Key

If you want people to open up then you have to find the right way to introduce conversation into your social media posts. The easiest way to do this is, simply, to ask for it. Start your post with a question or end it with a question or a statement that invites open discussion. If you establish communication with your followers then you will better discover what they need and want and how you can give it to them.

You need to really put some thought into each aspect of your social media posts. This includes images, colors, descriptions, emotional connections and more. The above tips will help you connect with your followers and really get the most out of your social media campaign.

Content originally published here
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