Thursday, April 30, 2015

Karma Comes Full Circle for Man Who Left Snide Joke Instead of Tip

Here's your dose of awesome for the day. We all know how things can go viral on the internet in a matter of minutes and you would think that after seeing things reach millions of people overnight that we would be more careful about what we post on social media. Apparently a recent patron of a Joe's Crab Shack isn't so smart.

A man who recently visited a Joe's Crab Shack in Oklahoma City, Oklahoma literally bragged online about not tipping his waitress on his last visit, even going so far as to post a picture of his receipt sans tip on his Facebook page. In the photo you can see that the man, instead of leaving a tip, wrote "Find Sour Cream" on the tip line.

Photo Courtesy of Facebook
Many a scumbag patron have been blasted on social media for leaving snarky or downright hateful comments instead of tips. Thankfully, jackassery doesn't seem to run in this guy's family as the patron's cousin, Dustin Clark, refused to let this disrespect go unanswered and unpunished. Dustin took to his own Facebook page where he posted the receipt and publicly shamed his cousin.

On his page Dustin said, "I do not believe that that is right. So when I get off work tomorrow I am going to go up to [Joe's Crab Shack] and find this waitress and give her a $20 tip, 10 for the meal and 10 for having to deal with rude people, and apologize for her inconvenience."

Dustin claimed that he confronted his cousin about the incident to which the man apparently justified the lack of tip by stating, "They had sour cream last time we ate there." That was his response? Are you kidding me?! Right, because obviously it's entirely the waitress' fault that the restaurant was out of sour cream....she obviously had been in the back all day eating all of it in some spiteful attack on customers.....

What makes this story even better is the fact that Dustin actually went through with his promise. In another post on his Facebook page Dustin wrote, "Just left Joes Crabshack and got to meet Samantha (the waitress) and was able to giver her a nice card and her $20 well deserved tip. And she seemed like the nicest person in the world, like one of those super nice waitresses that are nice,bubbly and energetic and makes sure everything is perfect, IDK how anyone could have been so rude to her. She remembered her interaction with the rude people , and was very thankful and appreciative of the tip that we gave her. Since it was dinner rush and she had a few tables we didn't stay very long. I think we made her day."

Faith in humanity restored! Having worked in the food industry myself I can empathize with Samantha. Some people are downright hateful to people in the food industry and how they can be like that to a complete stranger who is just trying to make a living is baffling to me. Thankfully we have the internet to punish people like Dustin's cousin and to get behind the people like Samantha. Well done internet, well done.

Content originally published here


Thursday, April 23, 2015

Traits of A Successful Social Media Manager

When social media first became a reputable medium for businesses it was very easy to get by with basic knowledge. Knowing how to do things, like schedule tweets or research hashtags, was sufficient skill for social media managers of the early days, but those days are over. Competent social media managers of today need to constantly be up-to-date on everything. They need to understand what works and what doesn't, have a vast understanding of different channels and have a large toolkit for analyzing data. If you are a budding social media manager or a business looking to hire one, then these are a few skills that you should definitely have.

Social Grace - Social media managers should be experts in what they are talking about. Social media managers are constantly updating blogs and interacting with other professionals in online networks. Getting your voice known is highly important, Speaking at events or conferences can really help build your influence, but you have to make sure you have social grace, both online and in-person.

Writing Skills Are Key - This shouldn't come as a surprise. If you're a social marketing manager then you should have some serious skills in both writing and editing. This is an absolute must. The ability to create content that is engaging and interesting. Social media is your distribution platform for this content, making it a viable marketing strategy. Your social media manager is your editor-in-chief and must understand how the editorial process works, there's no getting around it and it's something that you have to excel at.

Funny People - Humor can be a great tool for social marketing managers. Humor, provided it's the right fit for your brand, can increase the online presence of your campaigns. Humorous responses to customers, vendors and other online presences have a tendency to gain media attention, which could be very good for your brand.

Pop Culture References - Social managers should be well versed in what is happening out in the real world. In addition to that, you should also know how things in the real world affect social media content. Staying up-to-date on the latest trends and pop culture news keeps your business and your social media present relevant in an online world that is always changing.

Be Real - Millenials, which are the driving force in the social media market, can spot a fake from a mile away. Using slang terms or "hip" lingo in an attempt to relate to a younger demographic is actually a huge detriment to your brand as it doesn't make you sound authentic. This isn't to say that you can't use modern language trends in your social media marketing strategies, but you should only do so if you are age appropriate. Learn your audience's voice and figure out how they want their information and align your brand with that. Also, speak with people, not at them, people online can easily tell the difference.

Being successful on social media may seem like a daunting task, especially if your business has been around since before the social media boom. However, it's not hard to be a successful social media manager. By following these tips and really learning how the medium works you can easily boost your company's social media presence and brand yourself in a way that relates to the growing online population.

Content originally published here


Thursday, April 16, 2015

Twitter's New Experiment Redoes Search Results

If you have been on Twitter as of late, you may have thought something seemed a little off. It's not just your imagination though, Twitter is actually testing a new, revamped design of their search engine.

The new version of the search engine is only available to a few members, so if it looks different then I guess you should feel special. It has some new tabs that allow you to sort through tweets based on account, photos, popularity, videos and a few other categories.

The new tabs for the search include Top, Live, Accounts, Photos and Videos. If you click "Top" you get the most popular tweets, "Live" gives you tweets in order like usual. The "Photos" and "Videos" tabs filter out all the tweets that don't have some type of media. And lastly, the "People" tab lets you sort through tweets from specific users that you follow.

Like I said earlier, only a few lucky users have gotten access to the new search. Twitter has confirmed that they are testing the new search, but they haven't said anything about when it will be available for more people, or everyone. Twitter has done this before and tested new features with a small group of users before they made it available to everyone. We will just have to wait and see how long it will be!


They have been building up to this for a while it seems. Before, you could filter results based on photos and videos, and you could always search for specific accounts. This new search layout is way more specific and gives you much more control. It's also a lot more simple to find exactly what you are looking for. The "news" section is gone now. That let you see tweets from media outlets only, and it didn't make it into the new layout. But don't worry, you can still check what is trending.

You can also see people who are tweeting close to you if you follow them. That is pretty neat.

Content originally found here

Monday, April 13, 2015

The Most Important Social Media Platforms in the World

Socialization is nothing new. People have always sought new ways to connect and interact with each other but the digital age has taken the concept to a level none of us could have predicted. The times where people would interact with a handshake, referral, word-of-mouth and even letters is over. Relationships now develop on social media websites like LinkedIn, Google+ and Facebook.

So what does this mean for business owners? Well for tech savvy business owners it means that they need to know and use a plethora of social platforms in order to stay relevant. In addition to that, these business owners also need to take advantage of emerging opportunities. But what social media sites out there are important? Which ones should you really focus on and which ones can you let fall by the wayside? Well here we have the 21 most important social media sites and tools that you, as a business owner, should definitely be aware of.

Twitter

Twitter is by far the simplest of all the sites on the list. In addition to that, Twitter also happens to be a lot of fun to use. Messages are limited to 140 characters which can really help you stay on topic and stick to the point of your message. You can share news, images and trade thoughts.

Facebook

Facebook and the term "social media" are almost synonymous these days. Facebook is perfect for finding friends, colleagues and relatives. Facebook is mainly centered around sharing photos, links and thoughts that are more personal. Users can also show their support to brands or organizations by becoming "fans".

LinkedIn

This is one of the only social media sites that is tailored towards businesses. LinkedIn is perfect for meeting customers, getting in touch with vendors, recruitment and staying up-to-date with the latest business or industry news. If it matters to your company or your career then LinkedIn is the place to find it.

Xing

Xing is another professional networking and recruitment site. Xing has a global presence and focus that is lacking on other sites, like LinkedIn. Xing is sometimes mistaken for a job search portal, though the site is actually loaded with features and communities, making it easy to develop relationships with suppliers, colleagues, and industry leaders.

Renren

Renren is China's largest social media platform and literally translates to "everyone's website". This site is very popular with the younger crowd and works similarly to Facebook. It allows users to quickly share thoughts, update their moods, connect with people and add things to a blog-like stream.

Google+

There was a lot of speculation on how popular and successful Google+ was going to be when it was first announced and it has really gotten popular over the past few years. Google+ combines the best parts of Facebook and Twitter and is back by the world's largest search engine, Google. This site has a little something for everyone and even allows you to separate contacts into "circles".

Disqus

Disqus is not, in fact, that track and field event you see in the Olympics. In fact, it isn't even a social media platform but a social engagement platform. However, it can help you improve your social engagement and is a good tool for commenting, managing feedback on your own website and managing spam/troll messages. Advanced features even allow you to monitor and upvote social media.

Pinterest

This site is like a giant, virtual idea board and has made a huge impact on social media over the past couple of years. The site is very popular with women and people who love DIY projects. It allows you to share pictures, creative thoughts or before-and-after pictures of projects that others can pin,save or replicate.

LinkedIn Pulse

Yes LinkedIn Pulse is technically a part of LinkedIn. It serves as something between a blog and an outlet of "best of" posts. It's a really good medium for sharing new ideas and keeping up with industry leaders and professionals.

Snapchat

This is an interesting addition to the list. This app allows you to take a picture or video, add art and text and then send it to recipients for a set amount of time. The pictures and videos can last a total of 10 seconds and then when that time is up they are deleted forever. It's a nice way to stay in touch with friends and colleagues and Snapchat has even started putting things up that go to every single Snapchat user can see.

Tumblr

Tumblr hosts microblogs for its users. Individuals or companies can fill their blogs with pictures, videos, etc... and the fast-paced nature of the site is perfect for memes, GIFs and other fun and viral things.

Twoo

This is a Belgian social network site that is aimed for people 25 and under all over the world. It has normal social media features, like posting, updating and photo sharing but also boasts online games and chat features, making it popular with young people.

YouTube

YouTube is the biggest video sharing service on the planet. It has become so popular that its catalog of billions and billions of videos has become known as the world's second-largest search engine. The site is so popular, in fact, that it has even created "YouTube Celebrities", people who's job is to literally make YouTube videos.

Instagram

Instagram is a great way to quickly and conveniently connect with people and share videos or pictures. You can even share your Instagram posts to Twitter, Facebook, Tumblr, Foursquare and Flickr. You can choose from different filters and even invite friends to comment on your photos or ideas.

Vine

Vine is a very interesting little app as it allows you to take videos and pictures and then edit them into 6 second. A majority of Vine's content is focused on entertainment and is heavily focused on viral and meme clips that are easy to watch and share.

What'sApp

The concept of WhatsApp is simple as it allows you to send text-style messages to anyone else using the platform without applying data charges. The simple idea has already gathered 700 million fans, which has made the app the world's most popular messaging platform.

vk.com

This site claims to be Europe's largest social media site and is basically the Russion version of Facebook. It has the same type of profiles, messaging, and games. The site allows users to enter both personal and professional information about themselves and to follow or show support for organizations or businesses.

Meetup

Meetup is perfect for organizing local groups around specific interests. Therare meetups centered on literally everything, from music to hobbies and the meetups are almost always open to newcomers. This makes it perfect for exploring an interest and making new friends at the same time.

Secret

This app is, as its name implies, probably the best kept secret on the internet. The idea is simple: join into a group of friends or create your own and then share an anonymous message. It's perfect for fun interactions, idea starters or just venting out some steam.

Medium

Medium is a great site that has all the things a social media site has with an ongoing, up-to-date "how to" guide written by the experts. This site has a lot of helpful advice, tips, and articles that can give you everything you need to start connecting like a true professional.

That's quite the list of social media sites and tools and I bet you weren't even aware of probably half of them. These sites could be very good for you and your business so if you're looking to get a new, fresh social media experience than check out one (or all) of these sites.

Content originally published here


Wednesday, April 08, 2015

Cleveland Hosting Content Marketing World 2015

Last year, Content Marketing World 2014 was the biggest content marketing event in the entire world. There were over 2,600 delegates from over 50 countries and over 60 sponsors as well. This year, the event will head back to Cleveland, Ohio on September 8th and run until September 11th. Registration started back in December, so to ensure that you get the lowest rate possible you should register as soon as you can!

If you are in any way involved with content marketing, then you are sure to come away from this experience feeling excited, inspired, and probably a little bit smarter. Attending Content Marketing World is a great opportunity to learn and network with the best people in the entire industry. You will be able to walk away with all of the tools and content to be able to strengthen your team and come up with the best strategies to make your business grow. Whether you are a CEO, a content creator, or anything else in between, there is something new to learn that will help.

Some valuable information you will walk away with includes great ways to level the playing field through the use of strategic content marketing and setting your company up for success because of it. In  addition to that you will also be able to accurately measure the value of your created content, dominate search with content, and be able to easily answer the "quantity vs. quality" question for your organization.


Content Marketing World 2015 is this year's premier event for content marketing specialists, business owners, CEOs and anyone else involved with content marketing. The event will be at the Cleveland Convention Center from September 8th to September 11th and you can visit the event's website for more information or to register.

*Looking for information on technology rentals in Cleveland? Visit our Cleveland Computer / Audio Visual / And Office Equipment Rental Page!

About CMI:

CMI was founded by Joe Pulizzi, the leading evangelist for content marketing. Joe, an entrepreneur, speaker, and author on content marketing, believes passionately that there is a better way for brands to market than how they've done it in the past. CMI is a culmination of those beliefs.

Although we've accomplished a lot in six years, we still have a long way to go. CMI will not stop until the need for content marketing education no longer exists.

*Xponex Media is not affiliated with or in any way authorized by Content Marketing World 2015 or the Cleveland Convention Center. Xponex Media is an independent nationwide marketing firm and this information in no way implies affiliation to the event or venue described above.

Friday, April 03, 2015

Plan Your Content Calendar 3 Months Ahead

Content Calendars aren't just for fun, hip, exciting companies. Every single company out there can utilize content calendars, and probably should utilize them. If you are utilizing one then you should be planning 3 months ahead at the very least as there are many moving parts. If there are moments where you predict business will be lacking then you should plan accordingly by having thoughtful, creative and interesting content out there for your audience.

"B2B marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing when compared with their peers who only have a verbal strategy or no strategy at all," states the Content Marketing Institute. One of the biggest keys to having top-quality content coming out during the year is to plan ahead and start thinking about what your audience wants from you.

Social media is far more than just Facebook and Twitter nowadays. As you delve deeper into your content output you should start to notice a broadening array of social media sites that you share on. Never ever ignore any potential market or presence on social media just because you believe you are a niche market. Growing your brand on social media takes time, so don't expect everything to happen all at once, but this is even more of a reason to plan well in advance. Generating leads and revenue is all well and good but that doesn't mean you should ignore growing your community and increasing your traffic.

Aside from planning ahead, you should also consider what you want to achieve with your content and work from there. Whether your business is year-round or seasonal there are specific things you don't want to pass up. There are valuable calendar dates that you need to be on the lookout for, including industry events and trade shows, product launches and updates, and newsworthy events like elections, new takeovers, holidays and more.

Planning your content to come out during a key event can help you look important and like a company or business that wants to share relevant and helpful information. This is a great way to connect with your audience and is a great way to keep people coming back to your site. That is why you should consider investing in your content by planning ahead.

By planning ahead you are giving yourself clear direction on where you want to be and what you want to offer to your audience. Planning 3 months in advance may seem like a lot but when you start to do it regularly and you start to see the benefits from doing so you'll be asking yourself why you didn't think of doing it sooner!

Source: here