Wednesday, December 21, 2016

Alphabet to Wall Street: We're More than a Search Engine

Alphabet is more than just a Google search engine. Alphabet is looking for new ways to grow because search related revenue growth may be slowing. Alphabet's most recent quarter saw Ad revenue up nearly 16% year over year compared to Facebook's 59% increase.

One cause for concern, Google’s paid clicks are going up, but the cost-per-click aka CPC, the key metric Wall Street looks at is still on the decline. That’s because mobile ads are lower value than the desktop search ads.

Graph Source

Maybe Alphabet is more than just a search engine. They did unveil three new hardware products in 2016:

1. The Pixel Smartphone
2. Google Home - A voice activated device that competes with Amazon Echo
3. Google Wifi

Google also updated ChromeCast.

Even with all these projects, Google ads pull in nearly 90% of Alphabet revenues.

For the second quarter of 2016
Ad revenue: $19.1 Billion
All other revenue: $2.4 Billion

For 2017, Alphabet hired Diane Green, formerly from VMWare to improve and expand cloud services.

Then there is the Google X labs. X, is semi-secret research-and-development facility founded by Google in January 2010. Projects such as Waymo (driverless cars), Loon, Wing, Glass and Barge are all examples of projects Google founders call 'moonshots'.

Perhaps one day one of these so called 'moonshots' will take off and be the next must have thing.

Tuesday, June 07, 2016

Exciting New Instagram Features!

Prepare yourself for a new Instagram! According to a blog post by the social media company last Friday, Instagram will be unveiling a new algorithmic timeline. Your new Instagram timeline will feature what the company thinks you're most interested in rather than just ordering your feed chronologically.
These changes are already live for many users, and should be coming to the rest of the Instagram nation "soon" says the company. Users may worry that their posts will become less relevant to their followers, but Instagram reassures that won't be the case as users who have had access to the new timeline have already been more engaged with posts than the timeline using the old chronological algorithm. 
According to the aforementioned blog post that the company posted on Friday, "With this new ordering you won't miss any of your favorite bands' videos after their concerts, even if it took place across the world in a different time zone. And no matter how many accounts you follow, you should see your best friend's latest posts". So love it or loathe it, prepare yourself for a brand new style of Instagram feed.
Want to have the ability to manage your social media accounts while working on the go, but don't want to pay the full price? Why not rent a tablet?

Thursday, June 02, 2016

Instagram Announces New Tools For Business Accounts

 The most notable feature is going to be a contact button added to the profiles of businesses. This feature will make it easier for consumers to interact with businesses outside of Instagram. In addition, companies will also be able to add an email address, phone contact, and even an address with directions (for businesses in which a physical location is important).

In the past, many Instagram users (businesses and consumers alike) have relied on sifting through comment after comment to connect with their customers on the platform.
However, in the new update, Instagram will try to refocus businesses to the private messaging feature that is already available.

Furthermore, users whom have business profiles will have access to detailed analytics -- a first for the Instagram platform. These analytics will be much like the view available to current businesses on Facebook.

For example, the analytics will show a detailed view at post engagement audience and follower demographics.

Small business users will find the platform's overhaul particularly appealing. Whereas large companies have been advertising on the platform for some time, many small business users also rely on the app to drum up new business.

With the platform's new promotional tools, small and large businesses alike will be able to reach beyond their current followers via sponsored posts. Much like Facebook, Instagram users will be able to select a target audience and call to action for their advertisements.

Though the already 400 million user-strong platform has had advertising for quite awhile, the new overhaul will give business users a much better mobile experience to broadcast to the customer as well as to optimize their information.

Furthermore, Instagram promises that these changes are only the tip of the iceberg for business application of their platform.

Content originally posted here